Phil Mansel

former CEO, Jagex; investor & advisor Games and Technology

Phil Mansell is an investor and advisor focused on Games and Technology. Formerly CEO of Jagex, one of the UK's most successful games companies, he led the rejuvenation of the RuneScape franchise for over a decade. Drawing on over 25 years in games, he now partners with founders aiming to build strong community-driven businesses.

Conference Day 1 – 8th September 2026

11:00 AM Building With Players, Not Just For: How to Actually Listen to Your Players in the AI Era

Every studio says community matters. Far fewer can turn what their players are saying into decisions that actually ship. As live-service games create permanent, fast-moving player communities across platforms like Discord, Reddit & Steam, the distance between hearing your players and acting on them has become a real strategic problem, and a real advantage for the studios who close it. This panel brings together studio and publishing leaders who have lived it: the launches where the community knew before the data did, the discipline of separating genuine signal from outrage and vanity metrics, the power of connecting qualitative & quantitative data, and the unglamorous internal wiring that decides whether player insight ever reaches the people making decisions.

Expect honest disagreement on what community is really worth, where studios get it wrong, how trust is won and lost when things go wrong, and what the best teams will be doing with player signal one and five years from now. If you lead a studio, a product, or a community, you'll leave with a sharper view of how listening at scale turns into better games — and a clearer sense of what to do on Monday morning.

Check out the incredible speaker line-up to see who will be joining Phil.

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