Phil Williams

Phil Williams

Former Content Director, Scopely Creative Leader

Phil Williams is an experienced creative leader with over 20 years' experience across gaming, publishing, and entertainment. He has helped shape content for Monopoly GO! at Scopely, led creative teams at King, and worked extensively with globally recognised brands and IPs including Disney, Star Wars and Mattel.

Conference Day 2 – 9th September 2026

4:00 PM Closing Panel Discussion – Future Proofing Live Service: Trends, Tactics, and Lessons Shaping 2027

This forward looking session explores what the live service landscape may look like by 2027, highlighting the emerging trends, technologies, and player expectations that will define the next wave of successful games. The panellists will share key learnings from their experience the past year while examining how studios are:

  • Anticipating future trends by understanding the shifts in player behaviour, technology, and market expectations shaping 2027.
  • Differentiating in crowded spaces by developing strategies that help live service games stand out and sustain attention.
  • Applying industry learnings by leveraging insights from the past year to inform stronger long term planning.

Check out the incredible speaker line-up to see who will be joining Phil.

Download The Latest Agenda