THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Roman Bachilo

Director UX Design Scopely

Main Day 2 - Wednesday 10th September

2:15 PM Presentation – UX Design Evolution: Tracking Success and Driving Player Engagement

The role of UX design in live service games has evolved dramatically over the past 5-7 years, shifting from vague and undefined to a critical component of player retention and monetisation. This session discusses how studios may begin the task of quantifiably measuring the success of UX design through key metrics, the tools needed for accurate tracking, and why investing in UX is essential for long-term growth by:

Understanding how the UX designer role has adapted to the demands of live service gaming, which in turn enables studios to leverage new opportunities.
Identifying the right metrics and tools necessary to quantify UX success and improve player retention.
Leveraging UX insights to inform design decisions and create a more personalised player experience.

Check out the incredible speaker line-up to see who will be joining Roman.

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