Tomasz Stanisławek

Better understand a few best practices that studios can use playtesting and A/B testing to gather meaningful player data long before launch day. The session will break down key architecture and practical methods for capturing early behavioural insights, from controlled tests to wider community sampling, and explain how to identify the metrics that truly shape a stronger live service experience. Attendees will discuss:

• Collecting early insights by using structured playtests and A/B experiments to understand player behaviour before launch.
• Using betas to gather insight into security & anti-cheat posture gaps, and how to use those feedback loops effectively.
• Ensuring you have the robust architecture and tools needed to stay agile.

This panel explores how top-tier live service teams make high stakes decisions while balancing technical realities, human judgement, and the constant pressure of evolving roadmaps. Panellists will unpack how they improve upon:

• Ranking priorities when everything seems important.
• Making decisions without all the information they’d ideally like to have.
• Looking out for their team’s wellbeing to prevent bottlenecks and burn out.