Xander Ashwell

Director of User Experience & Accessibility Rare Ltd

Conference Day 1 – 8th September 2026

9:00 AM Opening Panel Discussion – Agility in Action: How Studios Adapt and Thrive in Live Service

This session explores why agility is essential for studios operating in the fast moving world of live service games, where human decision making, tooling flexibility, and community expectations all shift rapidly. Drawing on real examples from studio leadership, the presentation highlights moments where teams had to pivot quickly, overcome unexpected challenges, and manage the resulting impact on players. Attendees will gain insight into:

Designing or altering studio processes and team structures that enable them to respond quickly to live service demands.
Leveraging flexible tools, both in-house and designed by thirst-parties, minimise developer or player disruptions.
Strengthening player trust by communicating clearly and acting decisively during rapid change.

Check out the incredible speaker line-up to see who will be joining Xander.

Download The Latest Agenda

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