Essential Track Day Two: Thursday, 15th October 2020


John Rolfe

Head of Elders Home Loans
Elders Home Loans

9:10 am - 9:40 am Mortgage Origination to Create a Fairer Australia

Stephen Woodlands - Founder & Managing Director, Head Start Homes

• An Australian first: new products that equalise access to home finance for community housing tenants

• Empowering customers to become mortgage ready & pursue their home ownership dream

• Social Return: a multiplier effect to reduce homelessness and intergenerational poverty

• Findings from our Mid-North Coast Pilot

Stephen Woodlands

Founder & Managing Director
Head Start Homes

9:40 am - 10:10 am WESTPAC CASE STUDY: How Unique Customer Value Propositions Help Acquiring New Mortgage Customers From Different Target Markets

Joel Larsen - Head of Home Ownership Engagement, Westpac

The growth of mortgage industry over the past couple of years gives customers greater choice in who thy engage with. Thisincreasingly competitive landscape forces lenders to differentiate their business in order to stand out from competition. Learn how unique customer value propositions make Westpac Group highly competitive in this increasingly competitive and complex market.

In this session, hear about:

  • How Westpac Group develops different customer value propositions for each of their brands
  • How unique customer value propositions let Westpac Group meet different target markets
  • How Westpac group enhance customer experience throughout loans lifecycles 

Joel Larsen

Head of Home Ownership Engagement

10:10 am - 10:20 am Break / End of Essential Track

10:20 am - 12:30 pm Are you a premium digital pass holder? Email us at for your premium digital experience kit