In this pre-event interview, Carolyn Gudmundson, Director of Product at GGWP shares how studios can build thriving engagement ecosystems that support player-driven communities across multiple titles. From leveraging AI for proactive moderation to designing onboarding systems that encourage positive play, Carolyn explores the essential strategies for fostering safe, inclusive, and long-lasting live service experiences.

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Get exclusive insights from Fred White, Games Industry Marketing Leader behind Crossfire, one of the world’s highest-grossing games with over a billion lifetime users. In this interview ahead of the Live Service Gaming North America Summit, Fred dives into what makes live service marketing different, how to foster lasting player communities, tailor campaigns for PlayStation, Xbox, and PC, and turn player feedback into action.

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Ahead of the Live Service Gaming North America Summit 2025, discover how Closing Theory Studios is breaking new ground in the mobile gaming world with their debut live service title, HOUSE HUNT!. In this exclusive video interview, Ankith Harathi, Co-Founder & CEO, shares how his team identified a unique player audience, people who browse Zillow for fun, and turned it into an engaging live service gaming experience.

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In this pre-event interview, Joe Alread, Executive Producer, Live Operations at Gamefam discusses the importance of reinforcing core gameplay loops with fresh content, leveraging both major and micro-narratives to keep players invested, and ensuring monetization enhances rather than disrupts the player experience. With insights from hit titles like Sonic Speed Simulator, Joe also dives into the balance between creative vision and efficient development, emphasizing collaboration, streamlined workflows, and team alignment across design, marketing, and community management.

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In this pre-event interview, Nick Chapelas Live Operations Director at Kabam discusses the key factors for building a sustainable game economy, emphasizing the balance between short-term gains and long-term growth, and the importance of valuing players' time and experiences. He also highlights the role of player data in shaping monetization strategies, while stressing the need for trust and a deep understanding of player preferences to maintain engagement and ensure successful live service games.

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Ahead of the Live Service Gaming North America Summit 2025, we spoke with Stephen Jarrett, Senior Director of Product and Strategy at Second Dinner. In this insightful conversation, Stephen shares expert strategies for designing live service games that drive long-term player engagement and retention. Learn how to identify emerging trends, capitalize on untapped niches, and implement continuous updates that keep content fresh.

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Ahead of the Live Service Gaming North America Summit 2025, we spoke with Doron Nir, CEO & Founder at Sentinel Games, as he shares strategies for sustaining player motivation, integrating content creators, and balancing monetization with engagement. In this exclusive interview, Doron explores progression systems, viral marketing, and retention techniques that drive long-term success in Live Service Gaming.

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Ahead of the Live Service Gaming North America Summit 2025, Chris Whiteside shares his expertise in balancing creative vision with Live Ops operations. From community engagement in games like Escape From Tarkov and Guild Wars 2 to scaling Live Ops globally and handling monetization, Chris offers key insights into building long-term player loyalty and success.

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Ahead of the Live Service Gaming North America Summit 2025, we spoke with Jonathan Lander, Former Senior Vice President, Global Product and Publishing Operations Bethesda Softworks, on the future of live service games. He shares insights on key challenges, industry growth, player engagement, and monetization strategies. Don't miss this expert take on what’s next for live service gaming!

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Ahead of the Live Service Gaming North America Summit 2025, we had the opportunity to speak with Adam Hafez, Project Technical Director - Tools & Pipelines at ZeniMax Online Studios. Adam shared his experiences in building efficient content pipelines, balancing stability with development speed, and fostering collaboration across remote teams. He also provided insights into future-proofing development processes and how the evolving needs of live service games have shaped his approach.

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