• Leveraging Player Feedback: Collecting player feedback through quantitative and qualitative research, analyzing player preferences and needs to make informed decisions on delivering tailored gameplay, features, and events that resonate with different groups of players.
• Adaptive Engagement Strategies: Crafting experiences that evolve with player progression, preferences, and feedback to sustain long-term interest and satisfaction.
• Identifying Content Opportunities: Spotting in-game moments and player-driven narratives to create unique, engaging content and media opportunities that enhance immersion and drive growth.
• Community-Driven Personalization: Integrating feedback loops and user-generated content to create experiences that align with community desires and foster loyalty.

Get an inside look at how 2K is putting data at the heart of every product decision to elevate live service gaming. In this session, Luke Whelan and Abhi Shah will share quantifiable take-aways that outline their team’s top-tier results achieved by harnessing data — like K-means clustering — to unlock key insights into their player engagement.