• Leveraging Player Feedback: Collecting player feedback through quantitative and qualitative research, analyzing player preferences and needs to make informed decisions on delivering tailored gameplay, features, and events that resonate with different groups of players.
• Adaptive Engagement Strategies: Crafting experiences that evolve with player progression, preferences, and feedback to sustain long-term interest and satisfaction.
• Identifying Content Opportunities: Spotting in-game moments and player-driven narratives to create unique, engaging content and media opportunities that enhance immersion and drive growth.
• Community-Driven Personalization: Integrating feedback loops and user-generated content to create experiences that align with community desires and foster loyalty.

This talk explores the challenges and strategies behind designing a robust content schedule that map to the seasonality of unique licenses like the WWE. Learn more about how player insights and real-world events shape an evolving live services roadmap that keeps the community invested year-round, sustaining player engagement.