The Personalisation Paradox
Delivering AI Powered Relevance Without Intrusion

3 - 4 November 2026 | Hilton Kensington, London

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THE PERSONALISATION PARADOX

As we move through 2026, marketing teams face a defining tension: customers expect experiences that fit like a perfectly tailored suit, precise, relevant, and made for them, yet are increasingly resistant to being measured to achieve it.

This is the personalisation paradox.

At the same time, personalisation itself is being redefined. It is no longer just about targeting the right message, but about meeting customers where they are and creating value in the moments that matter. AI has made personalisation faster and more scalable than ever, but the challenge is now human: ensuring experiences feel genuinely tailored, not mechanically assembled. Brands must balance relevance with trust, automation with authenticity, and precision with responsibility.

The Marketing Personalisation Summit explores how leading organisations are resolving this paradox, delivering AI-powered experiences at scale while earning the trust, transparency, and control customers expect.

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Our Experts in Marketing, Personalisation,
CRM and Brand Leadership

Virginie Faucon

Global Chief Marketing Officer

AXA Health International

David Balko

Chief Marketing Officer

Wren Kitchens

Janis Thomas

Chief Marketing Officer

Clothes Doctor

Tom Newbury

Director, CRM

Ticketmaster

Yogesh Sharma

Director, Global CRM Marketing

Western Union

Erdo Dwiputra Rakasiwi

Head of Global CRM

Philip Morris International

Hazem El Taha

Senior VP, IWPB Global Marketing Technology

HSBC.

Aislinn Mallon

Head of CRM, Engagement

The Guardian

Gianfranco Cuzziol

CRM and Personalisation

Advisor

Simone Cesco

Former Head of Nectar | Loyalty & Personalisation Leader

TUI

Suraj Nagaraj

Head of Product - Loyalty, Personalisation, Customer Experience

Tesco

Peter Louca

Head of Performance Marketing

Fidelity International

Haleema Ali

Head of B2B Marketing

ManpowerGroup

Benjamin Cheadle

Head of Customer and Marketing Analytics

JLR

Andy Sage

Strategic Propositions & Partnership Lead

E.ON Next

Elizabeth Masters

Head of Personalisation Strategy

Tesco

Ankeeta Deb

Growth Marketing, EMEA

AON

Ray Qudos

Fractional CMO

RDX Sport

Amy Vetter

Director Performance Marketing

Setfords

Panagiotis Tsoufis

Global Loyalty and Rewards Senior Manager

Vodafone Group

Petra Connell

Site Performance Marketing Manager

Fidelity International

Kirsty Gordon

Head of Product

Sky

Ryan Wiggins

Head of CRM & Loyalty

Cheval Collection

Zoe Eungblut

Global Marketing & Digital Director

Cancer Research

Georgia Deards

Global CRM and Content Manager

The Outnet

Laura Moore

Former European Head of Customer Strategy & Innovation

Samsung Electronics

Samantha Visick

Director, Customer Relationship Management

BBC Studios

David Cross

Senior CRM Manager

AJ Bell

Sita Kalluri

Director – Marketing Optimisation

Fitch Group

Darren Kent

IT Marketing Platform Manager

Aviva

View More Speakers

Make sure to register before Friday, 28th August 2026

Secure an early pass and save £901!

Key Takeaways from
The Marketing Personalisation Summit

Balance Personalisation & Privacy

Understand how to deliver hyper-personalised experiences while respecting and protecting customer privacy.

Personalisation, Redefined

Explore what true personalisation really means when customers expect tailored experiences but resist sharing their data.

Scaling Personalisation Effectively

Learn how to leverage customer data and AI tools to deliver personalisation at scale without losing relevance or control.

AI Is Not The Strategy, It’s The Engine

Discover why the challenge isn’t whether to use AI, but how to embed it within a clear, customer-first marketing vision.

DISCOVER MORE

WHO ATTENDED IN 2025?

Boohoo Group Plc.
HSBC
Expedia
Sainsbury's
Warner Bros. Discovery
Sweaty Betty
ITV
PepsiCo
Victoria's Secret
PwC
British Gas
The Guardian
Pandora
IKEA
BBC Studios
Unilever
LEGO
Deliveroo
National Grid
Rightmove
Virgin Red
Harrods Ltd
Costa Coffee
Dr Martens
L'Occitane
Sky UK
Nissan Motor Corporation
B&Q
JD Sports Fashion
Aviva

89%

of marketing decision-makers consider personalisation essential for their business's success over the next three years

92%

of businesses are leveraging AI-driven personalisation to drive growth

60%

of shoppers anticipate becoming repeat buyers following personalised shopping experiences

73%

of customers expect personalisation to improve with technology

52%

of consumers report higher satisfaction as experiences become more personalised

EXPLORE 2026 AGENDA

The Future of Personalisation

As AI continues to reshape marketing, the organisations seeing the greatest success aren't simply investing in new technology; they're building the foundations that enable personalisation to deliver genuine commercial value.

In this exclusive interview, Haleema Ali, Head of B2B Marketing, ManpowerGroup, explores why successful personalisation depends on trusted first-party data, organisational alignment, responsible AI adoption, and a relentless focus on creating meaningful customer experiences.

Exclusive Interview

What is Personalisation, Really?

Personalisation has become one of the most important, and most overused, words in marketing. Whether that is a first name in an email, a product recommendation based on browsing history, or an advert that follows you around the internet – does that really constitute personalisation?

In this exclusive Talking Heads infographic, four senior marketing leaders from AXA Health International, Wren, ManpowerGroup and E.ON share their definitions of personalisation and explore what it means to create experiences that are relevant, useful, and genuinely valuable.

Free Infographic

How to Personalise at Scale

As organisations race to scale AI-powered personalisation, many are asking the wrong question. The challenge isn't how to personalise more; it's how to create experiences that customers genuinely value while earning their trust.

In this exclusive Executive Interview, Virginie Faucon, Chief Marketing Officer, shares how AXA Health International is rethinking personalisation through the lens of customer service, first-party data, and responsible AI.

Exclusive Interview

Thoughts From Our Attendees...

"This summit with its focus on AI and personalisation is a ‘must attend’ event for anybody that wants to understand how they need to adapt their business if they want to stay ahead of the competition.”

"Delivering a truly personalised and relevant digital experience for audiences involves multiple complex capabilities. But by attending the Personalisation Summit, I’m excited to have the opportunity to speak and hear from likeminded business leads on how they’re tackling the Personalisation challenge, in an ever-changing technical landscape."

"While Personalisation isn't a new topic, the tech and data that enables tailored, engaging experiences for our consumers is. That being said, with the renaissance of personalisation being in full swing, it's even more important to make the right decisions and will drive the biggest impact for our businesses. I'm so excited to be part of the Personalisation Summit in November when we'll be able to get to share our insights and start to answer some of the questions we've all been asking!"

“The event’s strength lies in its blend of cuttingedge thought leadership with real-world marketing practice, enabling actionable insights.”

“Great event with a mix of speakers offering strategic advice on scaling AI - and practical tips on the latest developments in GenAI tools. Format was inclusive and accessible - large enough to have critical mass and quality speakers - yet small enough to facilitate networking.”

"Personalisation means different things to different companies, and it can feel like a minefield uncovering what it means for your business, how to get started, and how to scale effectively. I'm excited to share my thoughts and experiences with peers across various industries to showcase the transformative power of personalisation."

“The summit was a fantastic mix of panels and keynotes, with lots of opportunities to network with fellow marketers too. It was a great format that attracted an excellent audience."

“Really great event, with something for everyone… From those early on in their AI journey, to those much more advanced."

Strengthen Your Brand Presence in a Competitive Market

Various sponsorship opportunities are available across the Marketing Personalisation Summit, allowing you to elevate your reputation, demonstrate your capabilities, and connect with the industry's most influential decision-makers.

Whether you want to cement your reputation as a market leader, enter a new market/vertical, or make sure that you stay front-of-mind with your target audience, we have an adaptable variety of options to best suit your business objectives.

Find Out More

GET IN TOUCH TODAY

The Marketing Personalisation Summit aims to provide a dedicated platform where industry professionals can deeply engage with the latest trends, strategies, and technologies shaping the future of personalisation.

To find out how to take part our for any questions, please get in touch with us below!

Enquire as a Delegate

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Enquire as a Sponsor

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In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 113 210 042
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk

The Personalisation Paradox
Delivering AI Powered Relevance Without Intrusion

THE PERSONALISATION PARADOX

Our Experts in Marketing, Personalisation,
CRM and Brand Leadership

Make sure to register before Friday, 28th August 2026

Secure an early pass and save £901!