Your customers don’t just want personalisation, they expect it. But fragmented data, siloed teams, and rising privacy concerns mean many brands still fall short. This exclusive roadmap reveals how to close the gap, overcome barriers, and deliver meaningful experiences that build trust, loyalty, and advocacy.

Packed with expert insights from Aswin Peter, Senior Product Lead, Customer Experience & Product Strategy, Payments & Open Banking, British Gas and Gianfranco Cuzziol, an independent CRM and Personalisation Advisor, plus a case study from E.ON Next, this is essential reading for anyone serious about moving beyond transactions to purposeful, relationship-driven customer experiences.

Download this roadmap to discover:

• How to move from fragmented data to unified customer views that power real-time personalisation.
• Practical frameworks for data readiness, consent, and privacy-first activation.
• How leading brands like E.ON Next are transforming customer journeys with actionable personalisation strategies.

Whether you’re just beginning your personalisation journey or looking to scale existing efforts, this roadmap provides the structure, best practices, and lessons learned from leading brands that will help you deliver experiences your customers actually care about.