The Report Your Buyers Are Already Reading

Before you pitch a marketing, CRM, or eCommerce leader in 2026, it helps to know exactly what's keeping them up at night. This report benchmarks the industry's biggest shift in a decade – the tension between AI-powered personalisation and rising customer resistance to tracking – using original research and exclusive interviews with senior marketing leaders at leading brands.

Why This Report Matters to You

1. This is what your prospects are reading right now: The exact audience you're trying to reach – Heads of Marketing, CRM, and eCommerce – is downloading this report to benchmark their own personalisation maturity. Reading it puts you inside the same conversation they're having internally, before you ever get on a call with them
2. It's a shortcut to understanding your buyer's language: The report surfaces the specific stats, frameworks, and pain points this audience is using to justify budget internally right now – the perception gap, the execution gap, the shift to first-party data. Knowing this vocabulary makes your outreach sound like it understands their world, not like a cold pitch
3. It shows you where the market is actually going: With commentary from CMOs and senior marketing leaders on AI, agentic consumers, and first-party data strategy, this isn't a vendor-commissioned survey – it's a credible, research-led view of where personalisation is heading
4. It's the same report your prospects will see associated with the Summit: Understanding the report in depth means you'll be well placed to have an informed conversation about the Marketing Personalisation Summit itself, and where a partnership might make sense – once you've seen the substance behind it.

What's Inside

• The Three Ages of Personalisation: How the industry moved from targeting, to optimisation, to a new Age of Trust
• The State of Personalisation in 2026: The data behind the industry's widening perception and execution gaps
• Why Personalisation Is Being Redefined: The four forces reshaping the rules: AI, first-party data, privacy, and agentic consumers
• The Rise of the Agentic Consumer: What happens when your customer's customer is an AI assistant, not a person
• The Personalisation Stack: A practical, six-question framework for building personalisation that scales responsibly
• Recommendations: Concrete next steps the industry is being told to take, organised around three commercial drivers

The report features exclusive commentary from:

• David Balko, Chief Marketing Officer at Wren Kitchens
• Virginie Faucon, Chief Marketing Officer at AXA Health International
• Haleema Ali, Head of B2B Marketing at ManpowerGroup
• Andy Sage, Strategic Propositions & Partnership Lead at E.ON Next
• Janis Thomas, Chief Marketing Officer at Clothes Doctor

Download your copy to see the insights driving conversations among Europe's leading marketing, CRM and eCommerce decision-makers.