The Personalisation Paradox
Delivering AI Powered Relevance Without Intrusion

3 - 4 November 2026 | Hilton Kensington, London

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Ankeeta Deb

Growth Marketing, EMEA AON

Conference Day Two - Wednesday 4th November

1:30 PM PANEL DISCUSSION: Building a People-Led, Technology-Enabled, Mindset for Your Personalisation Strategy

In the evolving world of marketing, we often overlook a fundamental truth: loyalty is built on trust, not algorithms.

Personalisation is more than data, automation, and AI-driven recommendations. Like a handwritten letter in a digital world, truly meaningful personalisation creates a human connection that makes customers feel understood and valued. But as AI continues to transform the way businesses market to customers, how do organisations strike the right balance between intelligent technology and the human touch? Should AI lead the personalisation strategy or should it simply empower people to create better experiences?

In this panel discussion, we explore the idea that technology is the enabler, but human connection is the differentiator. We will discuss how organisations can adopt a People + Technology mindset, using AI to enhance relationships rather than replace them.

Key discussion points include how to:

• Find the right balance between AI-driven personalisation and the human touch

• Build an internal culture that embraces AI as an enabler, rather than relying on technology as the sole solution.

• Ensure technology strengthens customer relationships while keeping human connection at the centre of the personalisation strategy.

Check out the incredible speaker line-up to see who will be joining Ankeeta.

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