The Industry's Premier Event Dedicated To Consumer Personalisation

25 - 26 November 2025 | UK

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Ben Francis

Head of Customer Engagement LTA

Ben Francis is a customer engagement specialist with over a decade of experience managing customer propositions at national governing bodies in the sports sector. Currently, at the Lawn Tennis Association (LTA), he leads a dynamic team that has successfully relaunched and driven a 196% increase in LTA memberships since 2020. Ben is passionate about leveraging data to enhance customer acquisition, engagement, and retention, ensuring contextual relevance at every stage of the customer lifecycle. In his spare time, Ben is an energetic parent of twin daughters, an enthusiastically average golfer, and a year-round BBQ chef.

Main Day 1 - Tuesday 5th November

10:30 AM Leveraging a Personalisation Engine to Enhance Customer Engagement and Drive Business Value

Discover how the LTA is advancing British tennis through the strategic implementation of a personalisation engine, enhancing customer engagement and driving business success.

Investigate the LTA's sophisticated digital transformation, which has reshaped their customer journeys.
Discover how their customer engagement strategy has driven significant growth in participation and ticket sales, realising ambitious business objectives.
Gain insights into the internal strategies and team training that have underpinned the LTA's successful deployment of their personalisation engine.

Check out the incredible speaker line-up to see who will be joining Ben.

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