Ben Snowman

Ben Snowman

Head of Loyalty and Personalisation dunnhumby
Ben Snowman

Ben specialises in the commercialisation of new technologies through general management and strategy development. He brings diverse experience from over a decade in consulting and a decade in large corporates and tech start/scale ups and has led diverse UK-based and global teams, uniting people through purpose and nurturing talent. He co-founded a business that helps fintech Founders and VCs improve the odds of success, working as Operating Partners and making early-stage investments, now engaged as an Advisor before joining dunnhumby. He leads teams in Europe, Asia, North and Latin America to drive growth through product and data science innovation, consulting, partnerships, enterprise sales, customer success and marketing with a key focus on harnessing market-leading Artificial Intelligence & Automation.

Conference Day One - Tuesday 25th November

11:40 AM TECH DEMO: DRIVE LONG-TERM CUSTOMER LOYALTY WITH DUNNHUMBY

Loyalty initiatives are crucial for cultivating lasting customer value. Join this tech demo to discover how Dunnhumby empowers your brand to build a robust understanding of customer needs, leading to improved decision-making and increased loyalty through omnichannel personalisation. Learn how to deliver tailored recommendations and ensure a highly relevant experience at every stage of the customer journey.

Key takeaways include:

• Strategies for successful real-time personalisation, both online and offline

.• Developing personalisation that maps cross-channel behaviour.

• The importance of continuous performance measurement and strategy refinement.

Check out the incredible speaker line-up to see who will be joining Ben.

Download The Latest Agenda