The Industry's Premier Event Dedicated To Consumer Personalisation

24 - 26 November 2025 | Hilton Syon Park, London, UK

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Billy Cheng

Head of Consumer Data Activation L'Oreal

Billy currently serves as the Head of Consumer Data Activation at L'Oréal, where he oversees CRM and data activation strategies across the company's four divisions, including key brands like Lancôme and Kiehl's. Prior to joining L'Oréal, he was the Head of CRM & Loyalty at Reckitt, where he developed CRM strategies for their e-commerce platforms. Previously, he held the position of Group Senior CRM Manager at A.S. Watson, the parent company of Superdrug, managing CRM & loyalty strategies for 100 million members.

Check out the incredible speaker line-up to see who will be joining Billy.

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