Strap in — because in both racing and digital, velocity changes everything.

In professional motorsport, every millisecond matters. It’s not just about going fast — it’s about mastering precision, control, and the ability to adapt instantly. That same spirit of performance fuels Contentful’s approach to personalization.

In a world where customer expectations shift at lightning speed, winning brands don’t just keep up — they anticipate, adapt, and accelerate. Like telemetry guiding a racing car, Contentful gives teams real-time insight to fine-tune content, deliver experiences that perform, and stay ahead of the curve.

Join Charlie Bell, Senior Director of Solution Engineering at Contentful, and Caitlin Wood, professional racing driver, for a fast-paced conversation about how data, agility, and composable technology turn speed into strategy — and strategy into sustained performance. Because in racing and in digital, velocity wins.

AI Chatbots have caused mass market disruption and a complete breakdown of the control structures that marketers have built their businesses around over the last quarter of a century. How do you recognise, embrace and take advantage of change? In this talk Charlie Bell, a content strategy veteran of 25+ years, will look at how Control Collapse has historically manifested itself and how to learn from the lessons of the past. A wise man once said the best time to plant a tree was 20 years ago, the second best time is today.