Join us for an insightful look into BritBox’s journey over the past year, where a dedicated focus on personalisation has led to a near-doubling of homepage Click-Through Rate. This session isn’t just about a single metric; it’s a deep dive into the strategic and operational shifts required to truly optimise the entire customer journey through personalisation, moving beyond the homepage to impact every touchpoint. BritBox will share the realities of this transformation, acknowledging that significant gains don’t happen overnight. Discover the challenges they faced, the lessons learned, and the tangible steps that allowed the organisation to unlock the power of personalised experiences. This session is designed for marketers keen to understand the practicalities of implementing effective personalisation strategies that deliver real business impact across the full customer lifecycle.

Key Discussion Points

• The importance of clearly defining the context and KPIs for personalisation — treat it as a tool, not an outcome.

• Strategies to establish a robust testing framework to measure the impact of personalisation efforts.

• Getting your data in shape – ensuring you have the right data foundations in place