The Personalisation Paradox
Delivering AI Powered Relevance Without Intrusion

3 - 4 November 2026 | Hilton Kensington, London

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David Balko

Chief Marketing Officer Wren Kitchens

Conference Day One - Tuesday 3rd November

4:00 PM PANEL DISCUSSION: Trust, Control, and Transparency in Personalisation

As personalisation becomes more powerful, it also becomes more visible and more sensitive.

Customers today understand that their data is being used to shape experiences. As a result, the question is no longer whether brands personalise, but how responsibly they do it. In this environment, trust has become the defining currency of customer relationships.

This panel explores a critical tension at the heart of modern marketing: how brands can deliver highly relevant, AI-driven personalisation while maintaining transparency, consent, and control. Far from being a constraint, ethical personalisation is emerging as a competitive advantage. Brands that are open about data usage, consistent in communication, and honest in their value exchange will not only improve conversion, they will build long-term loyalty and customer advocacy.

During this discussion we explore how to achieve transparent personalisation which builds customer trust, focusing on:

Be Honest About Data Usage: Explore how brands can clearly communicate what data is collected, how it is used, and what value the customer receives in return.
Communicate Clearly and Consistently: Discuss how consistent communication across channels reinforces credibility in personalised experiences.
Encourage Feedback: Discover how giving customers visibility, choice, and control over their personalisation settings strengthens trust and improves the underlying data quality driving AI systems.

Check out the incredible speaker line-up to see who will be joining David.

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