Dylan Anderson

Dylan Anderson

Head of Data Strategy Atombit
Dylan Anderson

Dylan is the Head of Data Strategy at Atombit, a boutique data consultancy. He focuses on bridging the gap between data and strategy, having helped over 50 different clients in more than 15 industries understand how to approach data from a more strategic and value-led perspective. Dylan has spoken at multiple conferences and maintains a significant presence in the Data thought leadership space (with ~50k followers on LinkedIn and as the author of a weekly data Substack newsletter, with ~9k subscribers, exploring all domains of the data industry from a strategic lens)

Conference Day One - Tuesday 25th November

4:30 PM ROUNDTABLES: YOUR FORUM FOR COLLABORATIVE INSIGHT

These interactive, informal sessions offer a unique opportunity to step away from formal presentations and engage in lively, peer-led discussions. Connect with industry colleagues, share your challenges and successes, and collectively explore innovative solutions in a relaxed, open environment. It’s an ideal space for deep reflection, practical problem-solving, and expanding your professional network across diverse sectors

Discussion topics include:

• Personalisation’s Billion-Dollar Bluff: Is Your ROI Just a Marketing Fairy Tale?

• Generative AI and Personalisation: Unleashing Creativity While Maintaining Brand Voice

• Personalisation Roulette: Are Your ‘Safe’ Pilots Actually Hiding Risky Blind Spots?

• The Loyalty Illusion: Can Personalisation Truly Earn Love, or Just Manipulate Behavior?

• The Personalisation Paradox: Why One-Size-Fits-All Data is Still Drowning Your ‘Tailored’ Experience

• Internal Culture: Trusting the Personalised Strategy

Check out the incredible speaker line-up to see who will be joining Dylan.

Download The Latest Agenda