The Industry's Premier Event Dedicated To Consumer Personalisation

25 - 26 November 2025 | UK

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George Cairns

Head of Product Personalisation Lloyds Banking Group

With over 20 years of experience in marketing, strategy, analytics, product management, and digital transformation, George is a senior transformation leader who drives innovation and growth. As the Head of Product for Personalisation at Lloyds Banking Group, he is accountable for managing a large transformation portfolio that delivers cutting-edge data and personalisation capabilities across a variety of channels and products, enhancing customer satisfaction and loyalty.

Main Day 1 - Tuesday 5th November

4:20 PM Setting Organizational Strategy to Deliver Valuable Personalization in a Regulated Industry

Operational and Commercial Alignment: Structuring operations to support personalization efforts efficiently, aligning them with commercial goals to maximize ROI and adaptability in a competitive and regulated landscape.
First-Party Data Strategy: Implementing strategies for effectively using first-party data to drive personalization while maintaining compliance with data protection regulations.
Technology & Data: Building a robust technical infrastructure that integrates advanced analytics, AI, and machine learning to support and scale personalized experiences, ensuring data privacy and security.
Integrative Customer Experience: Leveraging deep insights into customer preferences from multifaceted data to drive a personalized approach, enhancing customer satisfaction and loyalty while complying with regulatory standards.
Content Personalization: Developing and delivering dynamic content that adjusts to user interactions, ensuring relevance and engagement at every touchpoint within regulatory guidelines.

Check out the incredible speaker line-up to see who will be joining George.

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