The Personalisation Paradox
Delivering AI Powered Relevance Without Intrusion

3 - 4 November 2026 | Hilton Kensington, London

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Mårten Bokedal

Senior Manager Partner Marketing Optimizely

For the past ten years, Mårten has focused on technical platforms that help companies create better customer experiences in the digital channels. As Senior Solutions Strategy Director at Optimizely, he divides his time developing new products and services with lecturing and holding workshops in digital marketing.

Conference Day One - Tuesday 3rd November

9:35 AM CASE STUDY: How Corinthia Hotels uses AI agents to personalize at scale

Personalizing at scale sounds simple until you're the one doing it. The variants pile up.

Approvals slow everything down. The "personalized" experience ends up being one headline swap and a different hero image. Corinthia Hotels fixed that. They built a 7-agent AI system on Optimizely AI that runs the entire content workflow autonomously.

No manual variant production. No PII in the AI layer. 100% first-time brand approval.

We will be walking through exactly how they did it:

• How their 7-agent AI personalization system actually works, end to end

• What 10x productivity in variant production looks like in practice

• How to keep brand control at scale with zero hallucinations in output

Check out the incredible speaker line-up to see who will be joining Mårten.

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