The Personalisation Paradox
Delivering AI Powered Relevance Without Intrusion

3 - 4 November 2026 | Hilton Kensington, London

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Nessa O’Gorman

Director, Product Management Expedia

Conference Day One - Tuesday 3rd November

5:00 PM CLOSING PANEL DISCUSSION: Real-Time Personalisation: The Next Frontier in Marketing?

In an era of digital saturation, "real-time" has evolved from a competitive advantage to a baseline customer expectation. However, achieving true real-time personalisation requires more than just fast technology; it demands the seamless orchestration of data collection and creative execution, delivered at the speed of a click.

This panel brings together industry pioneers who have moved beyond the pilot phase to achieve real time personalisation at scale. Our speakers will share stories from the trenches of implementation, discussing how they navigated technical friction and strategic hurdles.

Attendees will walk away with a definitive roadmap for shifting from reactive to predictive marketing as our experts deconstruct the three primary barriers to real-time success:

Fixing the Data Foundation: Making sure your systems talk to each other so you can identify your customers in real-time
The Privacy-Personalisation Paradox: Navigating stringent 2026 global privacy standards while delivering the hyper-tailored experiences customers crave.
The "Contextual vs. Creepy" Framework: Establishing "human-centric" logic within your AI to ensure interactions feel like a helpful rather than an intrusive shadow.

Check out the incredible speaker line-up to see who will be joining Nessa.

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