The Personalisation Paradox
Delivering AI Powered Relevance Without Intrusion
3 - 4 November 2026 | Hilton Kensington, London
Petra Connell
Site Performance Marketing Manager Fidelity International
Conference Day One - Tuesday 3rd November
12:00 PM GROUP C: Hyper-Personalisation and the Revenue Myth: Driving Growth or Just Redistributing Demand?
Debating whether advanced personalisation genuinely creates incremental value or simply shifts purchases that would have happened anyway.
Check out the incredible speaker line-up to see who will be joining Petra.
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