Imagine a world where your customers’ needs are anticipated and met before they even articulate them. This isn’t a distant futuristic theory; it’s the tangible reality being shaped by agentic AI. By leveraging AI agents, businesses can now achieve unprecedented levels of hyper-personalisation, deliver proactive and predictive customer service, and operate with remarkable scalability.

But what exactly is agentic AI, and crucially, how does it differ from the powerful GenAI models we’re increasingly familiar with?

Join this interactive workshop to demystify agentic AI and discover how to adapt, innovate, and leverage these intelligent agents to secure a competitive advantage. We will explore how AI agents will impact marketing and CX strategies and whether they are the next evolution in personalisation.

Key discussion points:

• Define agentic AI and its core concepts
• Explore the strategic implementation & practical pathway of AI agents
• Share challenges surrounding agent governance, ethics and responsible AI adoption