The Personalisation Paradox
Delivering AI Powered Relevance Without Intrusion

3 - 4 November 2026 | Hilton Kensington, London

DOWNLOAD THE AGENDA

Become A Sponsor

Simone Cesco

Head of Loyalty Launch TUI

Conference Day One - Tuesday 3rd November

4:30 PM CASE STUDY: From Basket to Boarding Pass: How Personalisation Differs Between Retail and Travel

With more than 20 years of experience in Brand, Loyalty, CRM and Customer engagement, Simone Cesco has built and delivered personalisation strategies across two very different sectors.

During a 13-year career at Nectar and Sainsbury's, Simone played a key role in the evolution of Nectar into one of the UK's leading digital loyalty programmes, helping shape its customer engagement, personalisation and member value strategy. He contributed to major initiatives including member pricing and personalised pricing propositions designed to deliver more relevant experiences for customers.

Today, Simone is leading loyalty rollout activities across TUI's international markets. Moving from grocery retail to travel has given him a unique perspective on how personalisation strategies need to adapt to different customer behaviours, purchase cycles and data environments.

In this session, Simone will explore what marketers can learn from applying personalisation principles across both grocery retail and travel, highlighting the opportunities and challenges of creating relevance at scale.

Attendees will gain practical insight into:

Why grocery retail provides a unique environment for personalisation, with frequent customer interactions and rich behavioural data.
How personalised pricing and targeted rewards can improve the relevance and customer engagement.
Why travel presents a fundamentally different personalisation challenge.
The evolving role of AI, advanced analytics and emerging agentic experiences in delivering relevance at scale.
What marketers can learn when transferring personalisation strategies across industries.

Check out the incredible speaker line-up to see who will be joining Simone.

Download The Latest Agenda

In Partnership With:

QUESTIONS?