The Personalisation Paradox
Delivering AI Powered Relevance Without Intrusion

3 - 4 November 2026 | Hilton Kensington, London

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Virginie Faucon

Global Chief Marketing Officer AXA Health International

Speaker Interview | Personalisation Isn't About Selling More. It's About Serving Better

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Conference Day One - Tuesday 3rd November

10:30 AM PANEL DISCUSSION: From Vision to Reality - Overcoming Organisational Barriers to Personalisation

Marketing teams aspire to deliver seamless, personalised experiences that build loyalty, increase customer value, and drive repeat purchase. Yet for many organisations, there remains a significant gap between the ambition of personalisation and the reality of delivering it effectively.

So how can brands create meaningful, human experiences without making customers feel like just another number?

In this candid panel discussion, industry leaders will explore what it really takes to achieve personalisation with purpose. Together, they'll unpack the common barriers holding organisations back and share practical advice on how to overcome them to make personalisation a core part of your marketing strategy.

Challenges discussed include:

Breaking down non-unified customer data
Navigating the loss of third-party data
Managing complex technology integrations
Ensuring personalisation doesn't just sit with a siloed marketing team

Check out the incredible speaker line-up to see who will be joining Virginie.

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