The Industry's Premier Event Dedicated To Consumer Personalisation

25 - 26 November 2025 | UK

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Zack Wragg

Senior Product Owner – Digital Commerce Transformation Merlin Entertainments

A generalist having dabbled in development, data, marketing and ecommerce (and a stint as a professional skier), Zack is now working as the Global Head of Optimisation and Delivery at Merlin Entertainments. His current focus is on driving digital transformation across Merlin to put the customer at the heart of everything they do. He believe passionately in adapting organisations to serve the customer better, and finding creative ways to use technology and data to improve customer experience.

Main Day 1 - Tuesday 5th November

11:55 AM Panel: Understanding and Engaging Your Consumer with Built, Reliable Data and Digital Transformation

Building Data Assets: Focus on privacy and compliance while creating value exchanges that encourage customers to willingly share their data, emphasizing the importance of first-party data.
Diverse Data Utilization: Learn how to effectively use zero, first, and second-party data to gain deep insights into your customers.
Comprehensive Customer View: Learn to stitch together a comprehensive picture of the customer through an ecosystem of digital touchpoints, including first-party data and behavioral data across multiple devices, to deliver a truly personalized experience.
Reliable Activation: Discover strategies for activating customer data reliably, ensuring personalized and meaningful interactions.
Digital Transformation: Understand how digital transformation facilitates seamless engagement across all organizational channels.
Technology Integration: Explore the role of emerging technologies and platforms, such as CDPs and AI, in merging data streams for accurate targeting and personalisation.

Check out the incredible speaker line-up to see who will be joining Zack.

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London SW1V 1JZ
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