Enrico Magnani

Launch success requires strategic portfolio management that maximizes value across multiple assets while allocating limited resources effectively. This workshop provides practical approaches to portfolio decision-making, lifecycle planning, and pipeline optimization. Attend this workshop to delve into:

·       Building integrated portfolio strategies that align with corporate objectives

·       Developing frameworks for resource allocation across competing projects

·       Creating early lifecycle management plans that maximize product value

You'll leave with actionable tools for portfolio prioritization and pipeline optimization that drive sustainable growth.

For smaller and mid-sized pharma companies, launch excellence isn’t just about bringing new molecules to market - it’s about maximizing the value of existing assets through reformulations, lifecycle extensions, and regional strategies. At Helsinn, Enrico Magnani has led global and regional launches in oncology and supportive care, where success is measured not just by speed to market, but by sustained value creation across the product lifecycle. Drawing on real-world experience, he’ll share how smaller companies can define success on their own terms and build agile, resource-smart strategies that deliver long-term impact. Attendees will leave with a practical framework for lifecycle-focused launch success beyond the first approval.

·       Launching reformulations with strategic intent and regional relevance

·       Defining success metrics that reflect company size and product type

·       Extending lifecycle value through agile, resource-smart planning