Sherif Elhaw

Director, Emerging Markets, Launch Excellence Lead Pfizer

A Pharmacist, MBA holder, Certified PMP, Certified Six Sigma Black Belt with 20+ years of full- time Sales, Marketing, Operations & Projects management experience in Multi-National companies, currently employed as Director, Emerging Markets, launch Excellence Lead, Pfizer

I believe that Launch excellence is an innovative approach that pioneers the future of healthcare Industry, I am enthusiastic about behavioral economics and how it impacts the decision-making process in our corporate lives.

Pharma Launch Excellence Summit Workshop Day: Monday 1st December

9:00 AM Workshop 1: Launch Window Optimization: Mastering the Critical 6 Months Post-Launch

The first six months after launch are make-or-break. Early performance signals, market reactions, and operational execution during this period set the tone for long-term success - or stagnation. Maximizing this window requires rapid iteration, data-driven decisions, and organizational agility. This workshop is designed for collaborative exploration in:

· Analysing real-time data to guide fast, informed post-launch tactical decisions

· Integrating market access, supply chain, and commercial teams for agile response

· Developing tailored action plans for continuous optimization after launch

You’ll leave with a structured approach to driving momentum, learning, and adaptability in the critical launch window.

Pharma Launch Excellence Summit Main Conference Day 2: Wednesday 3rd December

4:15 PM Panel Discussion: Reinventing Launch Excellence, Turning Capabilities into Execution

Check out the incredible speaker line-up to see who will be joining Sherif.

Download The Latest Agenda

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