Alex Madsen

Head of Trust & Safety Kindred

Alex Madsen is a trust and safety leader specializing in preventing harm, fraud, and abuse on digital platforms. She currently leads Trust and Safety at Kindred, where she builds systems and policies designed to proactively identify and mitigate safety risks across the platform. Previously, Alex led global interpersonal safety initiatives at Uber and spent nearly a decade in the US government leading gender based violence prevention programs and policy development. Across public and private sectors, her work focuses on addressing the root causes of harm and designing systems that better detect, prevent, and respond to them.

Conference Day Two - Wednesday 25th March 2026

11:50 AM The Missing Middle: Designing for Relational & Predictive Harm

Trust and safety teams have become highly effective at detecting clear violations such as fraud, CSAM, and terrorism. But many of the most damaging harms such as grooming, coercive control, and manipulation emerge gradually within relationships and rarely appear as rule violations until it is too late.

Understanding the “Missing Middle”: behaviours that signal escalating risk but do not yet meet enforcement thresholds
Moving beyond incident-based moderation to identify patterns of relational harm over time using signals platforms already collect
Exploring earlier, graduated interventions such as friction, behavioural nudges, and survivor-focused AI tools that help recognise and respond to harm sooner

Check out the incredible speaker line-up to see who will be joining Alex.

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