Holly Shepherdson

Holly Shepherdson

Director Legal Operations (Trust & Safety/Copyright) Soundcloud
Holly Shepherdson

With over a decade of experience in the Trust & Safety space, Holly has a wealth of knowledge that spans from her early days on the front lines of content moderation to leading regulatory compliance initiatives. She is passionate about the significance cross-functional collaboration plays in enhancing user safety online. In her role as Director of Legal Operations at SoundCloud, she oversees the T&S and Copyright operations teams, ensuring that integrity, safety, and compliance remain at the forefront of the platform’s mission.

Conference Day One - Tuesday 25th March 2025

2:00 PM Panel Discussion: AI in Content Moderation: The Good, The Bad and The Ugly

AI is reshaping Trust & Safety content moderation - empowering teams with new capabilities while simultaneously exposing T&S professionals to new classes of harms. From operational efficiency to generative AI–driven threats, leaders must strike the right balance between automation and human oversight. This panel will explore the promise and pitfalls of AI in practice.

  • How AI is delivering transformative impact to Trust & Safety workflows
  • Emerging threats and harms created by generative AI
  • Operationalising AI effectively: where it works, where it fails, and what needs fixing
  • The critical role of human review in maintaining accountability and judgement
  • Looking ahead: how to future-proof T&S against the next wave of AI disruption

Check out the incredible speaker line-up to see who will be joining Holly.

Download The Latest Agenda