Joff Williams

Brand and Communications Director Christian Connection

Joff Williams is the Brand and Communications Director at Christian Connection, established in 2000. With more than 20 years of experience in the digital sector, he specialises in building trusted services, improving customer experience, and strengthening user safety and engagement through clear standards and effective communication. At Christian Connection, he leads brand, marketing and community strategy, with a focus on facilitating safe and meaningful connections. Prior to this, Joff co-founded a Ruby on Rails development studio and a real-time human intelligence platform for content moderation, giving him practical insight into product development and online governance. Joff has been involved with the Online Dating and Discovery Association since its inception in 2013 and serves on its board, contributing to industry-wide efforts to raise standards and promote accountability across the online dating sector.

Conference Day Two - Wednesday 25th March 2026

1:50 PM Panel Discussion: Evolving Strategies for Managing Safety in Dating

Dating platforms face a dual responsibility: protecting users in digital spaces and responsibly facilitating the connections that extend into the real world. To effectively meet this challenge, Trust & Safety teams must be embedded into product and operational decision-making, ensuring safety is not an afterthought but a core principle. This panel will explore how leading platforms are tackling these complexities.

Embedding T&S teams cross-functionally to prioritize safety by design
Addressing the unique challenges of online interactions within dating
Balancing user experience with proactive safeguards against harm
Leveraging data, reporting tools, and partnerships to detect and mitigate risk
Future directions in dating safety: what innovations and collaborations are needed next

Check out the incredible speaker line-up to see who will be joining Joff.

Download The Latest Agenda

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