Louise Barnekow

CEO Besedo

Louise Barnekow is working at the frontline of one of the digital age’s most urgent challenges: how to prevent fraud and protect trust in the age of AI. She is the Chief Executive Officer of Besedo, a global trust and safety company helping online platforms protect millions of users from fraud, abuse and harmful content through a combination of AI-driven technology and human expertise. As AI accelerates both innovation and exploitation, Louise works with digital platforms, particularly within Europe’s increasingly complex regulatory landscape, to build safety systems that scale while maintaining accountability and human oversight. Based in Stockholm, one of Europe’s leading tech hubs, Louise has spent her career building and scaling AI-enabled digital products in high-growth environments. Her expertise spans product strategy, data-driven innovation and responsible technology leadership in complex digital ecosystems. Louise believes AI is only the starting point. The future of trust and safety lies in understanding behaviour in real time, before harm occurs. While AI is powerful at setting rules and identifying patterns, she argues that human intelligence must remain in the loop to stay ahead of increasingly organised fraud. She is also a strong advocate for purpose-led leadership and greater diversity in technology.