Mostafa Hassanin

Marketplaces thrive on trust - yet bad actors continue to exploit loopholes, mislead customers, and erode confidence in online commerce. As fraudulent sellers grow increasingly sophisticated, platforms must evolve their Trust & Safety strategies to protect both buyers and brands while keeping the shopping experience seamless. This panel will explore how leaders are building resilient marketplaces that balance growth with safety.

• Seller vetting before onboarding, with robust identity and business verification plus ongoing compliance reviews
• Pre-listing protections, including restrictions on high-risk categories
• AI-driven and real-time monitoring of product listings, backed by automation and human oversight
• Enforcement measures: proactive removal of violating listings and, where necessary, sellers
• Rapid response capabilities and brand protection tools to resolve issues quickly
• Customer-centric safeguards, from convenient returns to transparent policies
• Educating and supporting sellers to maintain high standards and compliance