Mostafa Hassanin

Mostafa Hassanin

Group CISO / CIO Swiss Marketplace Group
Mostafa Hassanin

Conference Day Two - Wednesday 26th March 2025

11:10 AM Panel Discussion: Building Trust in Online Marketplaces

Marketplaces thrive on trust - yet bad actors continue to exploit loopholes, mislead customers, and erode confidence in online commerce. As fraudulent sellers grow increasingly sophisticated, platforms must evolve their Trust & Safety strategies to protect both buyers and brands while keeping the shopping experience seamless. This panel will explore how leaders are building resilient marketplaces that balance growth with safety.

  • Seller vetting before onboarding, with robust identity and business verification plus ongoing compliance reviews
  • Pre-listing protections, including restrictions on high-risk categories
  • AI-driven and real-time monitoring of product listings, backed by automation and human oversight
  • Enforcement measures: proactive removal of violating listings and, where necessary, sellers
  • Rapid response capabilities and brand protection tools to resolve issues quickly
  • Customer-centric safeguards, from convenient returns to transparent policies
  • Educating and supporting sellers to maintain high standards and compliance

Check out the incredible speaker line-up to see who will be joining Mostafa.

Download The Latest Agenda