Natalie Campbell

T&S Global Wellbeing - Research and Innovation TikTok

Natalie is a member of the Research & Innovation team within TikTok's T&S Global Wellbeing Team. As a BPS Chartered Psychologist with a PhD in Applied Psychology, she specialises in evidence-based research - exploring what works, for whom, and under what conditions. Natalie drives gold-standard research practices that transform data into actionable insights, helping the business scale primary, secondary, and tertiary interventions that protect and support the mental health and wellbeing of T&S employees. Prior to joining TikTok, Natalie spent over a decade working in dual roles — as a Performance Psychologist to Olympic and Paralympic athletes and as an Associate Professor at UK universities. She also serves as Co-Chair of the Trust & Safety Foundation's Psychological Health Research Coalition.

Conference Day One - Tuesday 24th March 2026

10:00 AM Panel Discussion: Modernising Trust & Safety: Redefining the Role, Structure and Future of the Function

Is Trust & Safety having an identity crisis? This session will explore the profound transformation of the T&S function to a strategic, proactive, and risk-centric pillar of the modern online platform. But what is the modern mandate for Trust & Safety?

Today’s Relationship Between T&S, Product and Compliance
Organisational re-design – Practical strategies for restructuring T&S teams to be more agile and cross-functional
The future of Trust & Safety talent – What are the skill sets required for modern T&S professionals?
Analysing the state of Content Moderation in 2026
Reframing the narrative of T&S from reactive "clean-up" to a critical product and risk discipline to anticipate and mitigate threats before they emerge.

Check out the incredible speaker line-up to see who will be joining Natalie.

Download The Latest Agenda

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