AI is rapidly reshaping expectations of what "good" looks like in commercial performance. By starting with the problem—not the tech—AI can redesign core processes, reduce workforce and unlock major revenue uplift and cost reduction. But value only materialises when AI transformation links directly to financial returns. This session shares a case study where AI are embedded in the commercial models to genuinely moves the needle on growth, rather than becoming a tech experiment.
• What "ahead of the curve" AI usage in commercial actually looks like
• Choosing where AI can realistically improve sales, pricing, and customer insight
• Avoid tech-for-tech's sake – start with the problem statement
• Organisational readiness and setting the transformation foundation: skills, data, and change management barriers
Check out the incredible speaker line-up to see who will be joining Xavier.
Download The Latest Agenda