Conference Day Two – Wednesday 3 June 2020

10:45 am - 11:00 am Opening Remarks from the Chairperson

11:00 am - 11:40 am Case Study: Approaching the New Norm of Marketing in the Age of a Global Pandemic

Mr Zeeshan Khan - Head of Marketing, Legoland Malaysia
  • Gaining insights on marketing campaigns have evolved to be aligned with the current situation
  • Developing new marketing plans to engage with audience when parks are closed
  • Moving away from traditional means of marketing and prioritizing critical customer engagement activities


Mr Zeeshan Khan

Head of Marketing
Legoland Malaysia

11:40 am - 12:20 pm Case Study: Creating Interconnected Experience using Immersive Technologies in a Phygital world

Ms Sona Mazumdar - Former Chief Partnership Officer, KidZania

·        Leveraging digital interfaces to deliver an exceptional visitor experience that is aligned with KidZania’s core values

·        Exploring suitable immersive environments and technology for capturing the imaginations and to heighten the visitor experience

·        Reinvigorating experiences to encourage repeat visitations

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Ms Sona Mazumdar

Former Chief Partnership Officer
KidZania

12:20 pm - 1:00 pm Delivering an Enhanced Attraction-Wide Brand and Customer Experience with the Right Partners

Mr Himanshu Mehta - Director of Strategic Alliances & Sponsorships, IMG Worlds of Adventure
  •  Pre-Opening - Opening - Post Opening: Striking effective partnerships to provide a holistic experience
  • Adding new partners with innovative concepts to cater to increasingly demanding visitors and to stand out from competition
  • Driving retail and merchandise sales with strategic partnership initiatives for greater customer engagement and experience
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Mr Himanshu Mehta

Director of Strategic Alliances & Sponsorships
IMG Worlds of Adventure

1:00 pm - 1:30 pm Networking

1:30 pm - 2:30 pm Lunch Break

2:30 pm - 3:10 pm Moving into the 1.5 Meter Economy: Challenges in Theme Parks, Resorts and Zoos in Europe

Prof Goof Lukken - Senior lecturer Attractions & Theme Parks Management - Tourism & Leisure, Breda University of Applied Sciences
  • The leisure & entertainment industry in Europe before the Corona crisis and will we ever get back to this?
  • The corona crisis in Europe and the consequences for the entertainment & leisure industry
  • The current situation, best practices and challenges for the leisure & entertainment industry
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Prof Goof Lukken

Senior lecturer Attractions & Theme Parks Management - Tourism & Leisure
Breda University of Applied Sciences

3:10 pm - 3:50 pm Discussing the Impacts of COVID-19 in the Middle Eastern Amusement Park Industry

Mr Lennard Otto - Chief Executive Officer, IMG World of Adventures
  • Gaining insights on how IMG World of Adventures is leading the way to manage business during a global pandemic
  • Exploring new strategies for theme park business to reopen in a post-coronavirus world 
  • What’s Next: Understanding the new norms of theme park business to ensure business sustainability  
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Mr Lennard Otto

Chief Executive Officer
IMG World of Adventures

3:50 pm - 4:00 pm End of Day 2