Conference Day Two – Thursday 4 April 2019

8:30 am - 9:00 am Morning Refreshment and Registration

9:00 am - 9:10 am Opening Remarks from the Chairperson

9:10 am - 9:50 am Case Study: Developing the Master Plan for Advancing Park Designs and Construction Standards

Australia’s largest theme park operator, Village Roadshow, is expanding across Asia, particularly in China. In this session, Luke shares about establishing regional standards for design, construction, and operational safety. In addition, he’ll share learnings from the recently opened Wet’n’Wild waterpark in Hainan Island—and the upcoming Lionsgate Entertainment World on Hengqin Island.
 
  • Conducting an effective feasibility study to develop a facility that meets visitors’ expectations and needs 
  • Placing a focus on concept and schematic design that fulfils both the park vision as well as visitor experience priorities
  • Driving effective collaboration with governments to secure approval for design and planning

9:50 am - 10:30 am The Need to Invest: Driving Visitor Attendance with New Installations & Upgrades

·         The need for updated content to attract, retain and increase visitors
·         Carrying out an in-depth investment analysis to gauge the need for new additions or enhancements
·         Identifying collaborative techniques in space planning and location to determine the size of the attraction 

10:30 am - 11:15 am Speed Networking & Morning Refreshment Break

11:15 am - 11:55 am Case Study: Rejuvenating Samsung Everland’s Existing Rides with Virtual Reality

·         Evaluating opportunities and challenges of integrating virtual reality technology with existing and new rides
·         Producing immersive VR content according to attraction types and targeted visitor market
·         Learnings from Samsung Everland’s renewal of old attractions and how emerging technologies are playing a central role in improving park attractiveness, operational efficiencies and durability

11:55 am - 12:35 pm Improving Operational Excellence and Ultimately, Visitor Experience with Lean Management Principles

·         Redesigning workflow with the objective of reducing operational waste and driving value efficiencies
·         Developing KPIs and metrics to measure incremental micro and macro improvements in both new and existing workflows
·         Taking a systematic approach to empower employees and to improve visitor experiences 

12:35 pm - 1:45 pm Networking Lunch

Structured to maximise interaction and in-depth focus on a topical subject matter, attendees will have the opportunity to participate in two roundtable sessions of their choice, which has close relevance to their area of expertise and / or scope of responsibility.

Interactive Discussion Groups: Space Planning and Management

1:45 pm - 3:15 pm Innovative Space Planning to Delight and Engage
Structured to maximise interaction and in-depth focus on a topical subject matter, attendees will have the opportunity to participate in two roundtable sessions of their choice, which has close relevance to their area of expertise and / or scope of responsibility.

Interactive Discussion Groups: Visitor Experience

1:45 pm - 3:15 pm Reinventing Visitor Experiences with Virtual Reality

Structured to maximise interaction and in-depth focus on a topical subject matter, attendees will have the opportunity to participate in two roundtable sessions of their choice, which has close relevance to their area of expertise and / or scope of responsibility.

Interactive Discussion Groups: Revenue Management

1:45 pm - 3:15 pm Evaluating Opportunities for Maximising Ancillary Revenues

3:15 pm - 3:45 pm Afternoon Networking & Refreshment Break

3:45 pm - 4:30 pm Panel: Delivering Outstanding Visitor Experience Throughout the Customer Journey

  • Assessing key visitor touch points and identifying gaps in customer experience
  • Establishing customer-centric processes and operations across all channels and interactions
  • Implementing a customer-first philosophy prioritising and rewarding service and customer excellence

4:30 pm - 5:00 pm Leveraging Effective Marketing Strategies to Increase Brand Visibility and Outreach

4:50 pm - 5:00 pm Closing Remarks from Chairperson & Close of Conference Day Two