Conference Day Two – Wednesday 3 June 2020
10:45 am - 11:00 am
Opening Remarks from the Chairperson
11:00 am - 11:40 am
Case Study: Approaching the New Norm of Marketing in the Age of a Global Pandemic
Mr Zeeshan Khan -
Head of Marketing,
Legoland Malaysia
- Gaining insights on marketing campaigns have evolved to be aligned with the current situation
- Developing new marketing plans to engage with audience when parks are closed
- Moving away from traditional means of marketing and prioritizing critical customer engagement activities
11:40 am - 12:20 pm
Case Study: Creating Interconnected Experience using Immersive Technologies in a Phygital world
Ms Sona Mazumdar -
Former Chief Partnership Officer,
KidZania
· Leveraging digital interfaces to deliver an exceptional visitor experience that is aligned with KidZania’s core values
· Exploring suitable immersive environments and technology for capturing the imaginations and to heighten the visitor experience
· Reinvigorating experiences to encourage repeat visitations
12:20 pm - 1:00 pm
Delivering an Enhanced Attraction-Wide Brand and Customer Experience with the Right Partners
Mr Himanshu Mehta -
Director of Strategic Alliances & Sponsorships,
IMG Worlds of Adventure
- Pre-Opening - Opening - Post Opening: Striking effective partnerships to provide a holistic experience
- Adding new partners with innovative concepts to cater to increasingly demanding visitors and to stand out from competition
- Driving retail and merchandise sales with strategic partnership initiatives for greater customer engagement and experience
1:00 pm - 1:30 pm
Networking
1:30 pm - 2:30 pm
Lunch Break
2:30 pm - 3:10 pm
Moving into the 1.5 Meter Economy: Challenges in Theme Parks, Resorts and Zoos in Europe
Prof Goof Lukken -
Senior lecturer Attractions & Theme Parks Management - Tourism & Leisure,
Breda University of Applied Sciences
- The leisure & entertainment industry in Europe before the Corona crisis and will we ever get back to this?
- The corona crisis in Europe and the consequences for the entertainment & leisure industry
- The current situation, best practices and challenges for the leisure & entertainment industry
Prof Goof Lukken
Senior lecturer Attractions & Theme Parks Management - Tourism & LeisureBreda University of Applied Sciences
3:10 pm - 3:50 pm
Discussing the Impacts of COVID-19 in the Middle Eastern Amusement Park Industry
Mr Lennard Otto -
Chief Executive Officer,
IMG World of Adventures
- Gaining insights on how IMG World of Adventures is leading the way to manage business during a global pandemic
- Exploring new strategies for theme park business to reopen in a post-coronavirus world
- What’s Next: Understanding the new norms of theme park business to ensure business sustainability
