Conference Day Two – Thursday 27 February 2020

8:00 am - 9:00 am Morning Refreshment and Registration

9:00 am - 9:10 am Opening Remarks from the Chairperson

9:10 am - 9:50 am Panel: Investing in Asia’s Attractions & Entertainment Market: Evaluating Opportunities, Challenges & Effective Development Strategies

Mr Lennard Otto - Chief Executive Officer, IMG World of Adventures
Mr Paolo Ng - Project Director – China, Cirque du Soleil Entertainment Group
·         Assessing the latest investment hotspots and growing market segments in Asia
·         Exploring different concepts selections and attraction developments to attract international and local visitors 
·         Evaluating the viability of of different business models for greater returns and long-term business success 

Mr Lennard Otto

Chief Executive Officer
IMG World of Adventures


Mr Paolo Ng

Project Director – China
Cirque du Soleil Entertainment Group

9:50 am - 10:20 am Case Study: Adopting a Multi-Branded IP Approach for Sustainable Visitor and Revenue Growth

·         IPs: Discussing how to align with business objectives and what works in attracting international and local visitors
·         Striking the right balance between international IPs and original IPs to build brand’s value proposition and market appeal
·         The importance of IPs in increasing e emotional connections to support and drive constant vistor growth

10:20 am - 11:00 am Speed Networking & Morning Refreshment Break

11:00 am - 11:30 am Case Study: Setting Up Semi-Permanent Family Entertainment Centers in Open Spaces

Mr Paolo Ng - Project Director – China, Cirque du Soleil Entertainment Group
  • Capitalising on the demand for family entertainment with semi-permanent family entertainment centers (FECs)
  • Rolling out FECs in a quicker and cost-effective manner with open spaces
  • Integrating innovative concepts to entice vistors and drive footfall 

Mr Paolo Ng

Project Director – China
Cirque du Soleil Entertainment Group

11:30 am - 12:00 pm Implementing Customer-Centric Designs and Innovative Placemaking Strategies to Enhance the Visitor Experience

Mr Greg Yong - Chief Operating Officer - Theme Parks, Ardent Leisure Group
  •  Masterplanning attractions to increase engagement and interactivity
  • Integrating technology with open spaces to elevate purpose and utilisation
  • Designing efficient spaces with consideration on crowd and queue management to enhance overall visitor experience

Mr Greg Yong

Chief Operating Officer - Theme Parks
Ardent Leisure Group

12:00 pm - 12:30 pm Case Study: Creating Interconnected Experience using Immersive Technologies in a Phygital world

Ms Sona Mazumdar - Chief Partnership Officer, KidZania
·         Leveraging digital interfaces to deliver an exceptional visitor experience that is aligned with KidZania’s core values
·         Exploring suitable immersive environments and technology for capturing the imaginations and to heighten the visitor experience
·         Reinvigorating experiences to encourage repeat visitations

Ms Sona Mazumdar

Chief Partnership Officer

12:30 pm - 1:30 pm Networking Lunch

1:30 pm - 2:00 pm Case Study: Unlocking Retail Sales Growth with an Effective Merchandising Strategy to Drive Ancillary Revenue

Mr Himanshu Mehta - Director of Strategic Alliances & Sponsorships, IMG Worlds of Adventure
·         Anticipating demand to create the right merchandise for effective product sales 
·         Enhancing merchandise sales with strategic initiatives based on special holidays and limited editions
·         Creating merchandises based on popular rides and attractions to boost sales 


Mr Himanshu Mehta

Director of Strategic Alliances & Sponsorships
IMG Worlds of Adventure

2:00 pm - 2:30 pm The Rise of the Experiential Store Concept to Drive Buzz and Ultimately Footfall

  • Capturing the demand for experience-based commerce effectively to draw higher repeated visitations
  • Adding new, innovative business concepts to cater to increasingly supplicated visitor needs to differentiate and stand out
  • Integrating interactive and technology-led attractions into your physical environments to help entice footfall

2:30 pm - 3:00 pm Developing Effective Win-Win Partnerships with Online Travel Agencies (OTA)

·         Enticing your visitors with attractive destination-led packages to offer more enriching experiences
·         Gaining an understanding of the types of partnerships available for effective promotions
·         Identifying suitable engagement approaches to ensure outreach to the right target audience 

3:00 pm - 3:30 pm Afternoon Networking & Refreshment Break

3:30 pm - 4:00 pm Case Study: Spearheading Marketing Personalisation and Engagement Using Data, Analytics and Insights

Mr Thila Munusamy - Sales & Marketing Director, Legoland Malaysia
·         Taking a data-driven approach to identify and separate target audiences for effective marketing messaging
·         Creating customised campaigns based on visitor profiles for enhanced lead conversions
·         Extending reach across multiple networks with data-driven ads with aligned messages to targeted audience

Mr Thila Munusamy

Sales & Marketing Director
Legoland Malaysia

4:00 pm - 4:30 pm Next-Gen Visitor Loyalty: Developing Innovative Digital Rewards Program to Attract and Retain Customers

·         Leveraging multi-industry loyalty alliance packages to expand customer and market outreach
·         Designing segment-specific loyalty and rewards programmes to cultivate repeat visits
·         Creating customised rewards programs with real-time feedback and promotions to increase occurrence of repeat visits 

4:30 pm - 4:40 pm Closing Remarks from Chairperson & Close of Conference Day Two