03 - 04 April, 2019
Amara Sanctuary Resort Sentosa, Singapore

Conference Day One – Wednesday 3 April 2019

8:00 am - 9:00 am Morning Refreshment and Registration

9:00 am - 9:10 am Opening Remarks from the Chairperson

Zishan Amir, General Manager at Mega Adventure Singapore

Zishan Amir

General Manager
Mega Adventure Singapore

9:10 am - 9:45 am Keynote: Planning, Developing & Operating Successful Attractions in Asia

As one of Southeast Asia’s leading leisure and tourism groups, Themed Attractions Resorts & Hotels recognises the need to create sustainable value in their destination investments - whether it is KidZania, LEGOLAND® Malaysia or Desaru Coast. In this session, Phil will share strategies to effectively manage a diverse portfolio of amusement and entertainment centers.
 
  • Structuring the right development models to ensure sustainability and profitability
  • Assessing project economics and viability in Asia’s competitive attractions landscape
  • Taking a collaborative developer-operator approach from design, construction through to operations
Phillip J Whittaker, Chief Commercial Officer and CEO - ITPA at Themed Attractions Resorts & Hotels Sdn. Bhd

Phillip J Whittaker

Chief Commercial Officer and CEO - ITPA
Themed Attractions Resorts & Hotels Sdn. Bhd

  • Assessing the latest investment hotspots and growing market segments in Asia
  • Global trends and concepts: Evaluating relevance, appeal and viability for the Asian market
  • Ensuring successful attractions development in Asia: Exploring effective strategies spanning regulations, partnerships, financing, innovation and more 
Phillip J Whittaker, Chief Commercial Officer and CEO - ITPA at Themed Attractions Resorts & Hotels Sdn. Bhd

Phillip J Whittaker

Chief Commercial Officer and CEO - ITPA
Themed Attractions Resorts & Hotels Sdn. Bhd

June Ko, Executive Director, Asia Pacific Operations at International Association of Amusement Parks and Attractions (IAAPA)

June Ko

Executive Director, Asia Pacific Operations
International Association of Amusement Parks and Attractions (IAAPA)

Mario Centola, Vice President of International Operations and Development at Six Flags Development Company

Mario Centola

Vice President of International Operations and Development
Six Flags Development Company

10:35 am - 11:20 am Speed Networking & Morning Refreshment Break

11:20 am - 12:00 pm Case Study: Bringing to Life Cirque Du Soleil’s Micro Entertainment Destination in Southeast Asia

  • Behind-the-scenes on introducing a new family and hospitality entertainment concept that extends the Cirque du Soleil guest experience beyond the show
  • Offering a range of attractions, including circus workshops and activities for the guests
  • Updates on Cirque Du Soleil’s expansion plans in Southeast Asia
Martin Boudreau, President & Executive Producer of Parks & Hospitality at Cirque du Soleil

Martin Boudreau

President & Executive Producer of Parks & Hospitality
Cirque du Soleil

12:00 pm - 12:40 pm Leveraging Modern Architecture and Space Planning to Enhance Visitor Experience

  • Discussing the critical importance of thoughtful design for attractions and what to take into account such as activity mix, traffic flow and safety
  • Understanding the latest trends in layout, design and space planning that will enhance visitor experiences
  • Leveraging international best practices in commercial design and replicating the same for your attractions
Lim Tit Meng, Chief Executive at Science Centre Board

Lim Tit Meng

Chief Executive
Science Centre Board

12:40 pm - 1:45 pm Networking Lunch

In this section, participants will have the opportunity to participate in a discussion group of their choice. Exchange best practices, explore the latest trends & challenges, and more with regional developers and operators that are working in the same space as you.

Focused Group Discussions

1:45 pm - 2:30 pm Group A: Theme Parks and Attractions
June Ko, Executive Director, Asia Pacific Operations at International Association of Amusement Parks and Attractions (IAAPA)

June Ko

Executive Director, Asia Pacific Operations
International Association of Amusement Parks and Attractions (IAAPA)

Focused Group Discussions

1:45 pm - 2:30 pm Group B: Family Entertainment Centers
Yue Weng Leong, General Manager at Kidzania Singapore

Yue Weng Leong

General Manager
Kidzania Singapore

Focused Group Discussions

1:45 pm - 2:30 pm Group C: Museums, Art and Science Centers
Angelita Teo, Director at National Museum of Singapore

Angelita Teo

Director
National Museum of Singapore

2:30 pm - 3:10 pm Case Study: Capitalising on the Rise of Edutainment: How Kidzania Created Integrated Learning Journeys to Deliver Enriching Experiences for Children

  • Developing the right edutainment mix of fun and learning
  • Localising content and adapting it to the Singaporean culture and style
  • Collaborating and partnering with brands to empower, inspire and educate
Yue Weng Leong, General Manager at Kidzania Singapore

Yue Weng Leong

General Manager
Kidzania Singapore

3:10 pm - 3:40 pm Afternoon Networking & Refreshment Break

3:40 pm - 4:20 pm Creating Original Content and Brand IP to Engage Local Audiences

Creating Original Content and Brand IP to Engage Local Audiences 
 
·         Developing content with a vision of sustainable brand growth and scalability
·         Creating a brand identity and voice that resonates with your visitors
·         Designing immersive experiences and using theming to increase brand engagement and loyalty 
Miguel Pereira, CEO at Zoomoov

Miguel Pereira

CEO
Zoomoov

4:25 pm - 5:00 pm Activating Winning Partnerships to Value-Add and Drive Visitor Footfall

  • Exploring strategic partnerships with retailers, tourism boards etc. to provide value-added experiences
  • Working with partners to structure programs such as reward points, membership programs amongst others to expand visitor base and drive footfall
  • Synchronising marketing and promotion campaigns between partners to maximise results
Zishan Amir, General Manager at Mega Adventure Singapore

Zishan Amir

General Manager
Mega Adventure Singapore

5:35 pm - 5:45 pm Closing Remarks from Chairperson & Close of Conference Day One

Zishan Amir, General Manager at Mega Adventure Singapore

Zishan Amir

General Manager
Mega Adventure Singapore