Conference Day One – Wednesday 3 April 2019

8:00 am - 9:00 am Morning Refreshment and Registration

9:00 am - 9:10 am Opening Remarks from the Chairperson

9:10 am - 9:45 am Keynote: Planning, Developing & Operating Successful Attractions in Asia

As one of Southeast Asia’s leading leisure and tourism groups, Themed Attractions Resorts & Hotels recognises the need to create sustainable value in their destination investments - whether it is KidZania, LEGOLAND® Malaysia or Desaru Coast. In this session, Phil will share strategies to effectively manage a diverse portfolio of amusement and entertainment centers.
  • Structuring the right development models to ensure sustainability and profitability
  • Assessing project economics and viability in Asia’s competitive attractions landscape
  • Taking a collaborative developer-operator approach from design, construction through to operations

9:50 am - 10:35 am Panel: Investing in Asia’s Attractions and Entertainment Market: Evaluating Opportunities, Challenges and Effective Development Strategies

  • Assessing the latest investment hotspots and growing market segments in Asia
  • Global trends and concepts: Evaluating relevance, appeal and viability for the Asian market
  • Ensuring successful attractions development in Asia: Exploring effective strategies spanning regulations, partnerships, financing, innovation and more 

10:35 am - 11:20 am Speed Networking & Morning Refreshment Break

11:20 am - 12:00 pm Case Study: Bringing to Life Cirque Du Soleil’s Micro Entertainment Destination in Southeast Asia

  • Behind-the-scenes on introducing a new family and hospitality entertainment concept that extends the Cirque du Soleil guest experience beyond the show
  • Offering a range of attractions, including circus workshops and activities for the guests
  • Updates on Cirque Du Soleil’s expansion plans in Southeast Asia

12:00 pm - 12:40 pm Leveraging Modern Architecture and Space Planning to Enhance Visitor Experience

  • Discussing the critical importance of thoughtful design for attractions and what to take into account such as activity mix, traffic flow and safety
  • Understanding the latest trends in layout, design and space planning that will enhance visitor experiences
  • Leveraging international best practices in commercial design and replicating the same for your attractions

12:40 pm - 1:45 pm Networking Lunch

In this section, participants will have the opportunity to participate in a discussion group of their choice. Exchange best practices, explore the latest trends & challenges, and more with regional developers and operators that are working in the same space as you.

Focused Group Discussions

1:45 pm - 2:30 pm Group A: Theme Parks and Attractions

Focused Group Discussions

1:45 pm - 2:30 pm Group B: Family Entertainment Centers

Focused Group Discussions

1:45 pm - 2:30 pm Group C: Museums, Art and Science Centers

2:30 pm - 3:10 pm Case Study: Capitalising on the Rise of Edutainment: How Kidzania Created Integrated Learning Journeys to Deliver Enriching Experiences for Children

  • Developing the right edutainment mix of fun and learning
  • Localising content and adapting it to the Singaporean culture and style
  • Collaborating and partnering with brands to empower, inspire and educate

3:10 pm - 3:40 pm Afternoon Networking & Refreshment Break

3:40 pm - 4:20 pm Creating Original Content and Brand IP to Engage Local Audiences

Creating Original Content and Brand IP to Engage Local Audiences 
·         Developing content with a vision of sustainable brand growth and scalability
·         Creating a brand identity and voice that resonates with your visitors
·         Designing immersive experiences and using theming to increase brand engagement and loyalty 

4:25 pm - 5:00 pm Activating Winning Partnerships to Value-Add and Drive Visitor Footfall

  • Exploring strategic partnerships with retailers, tourism boards etc. to provide value-added experiences
  • Working with partners to structure programs such as reward points, membership programs amongst others to expand visitor base and drive footfall
  • Synchronising marketing and promotion campaigns between partners to maximise results

5:35 pm - 5:45 pm Closing Remarks from Chairperson & Close of Conference Day One