Conference Day One – Tuesday 2 June 2020

9:45 am - 10:00 am Opening Remarks from the Chairperson

  • What is the potential impact of COVID-19 on the market and what can the industry do to overcome this crisis?
  • Discussing fast-tracking developments strategies and effective business contingency plans to reduce project delays

Ms Sona Mazumdar

Former Chief Partnership Officer


Mr Mario Centola

Vice President of International Operations and Development
Six Flags Development Company


Mr Himanshu Mehta

Director of Strategic Alliances & Sponsorships
IMG Worlds of Adventure


Mr Thomas Kozlowski

Principal & Co-Founder
Entertainment Development Group (EDG)

10:40 am - 11:20 am Revolutionising your Attraction Activities with IoT-Enabled Tools to Transform Visitor Experience

Mr Phil Edgell - President, Vantage, A WhiteWater Company
  • Exploring the areas of operations and visitor transactions to integrate IoT-enabled tools for a seamless experience
  • Delving into the challenges of deploying IoT-enabled tools across your attraction activities
  • Evaluating effective IoT-enabled solutions to uplift your attraction’s experience in the long run for greater sustainability

Mr Phil Edgell

Vantage, A WhiteWater Company

11:20 am - 12:00 pm Innovation, Interconnected and Immersive: Delivering Exceptional End-to-End Visitor Experience

Mr Thomas Kozlowski - Principal & Co-Founder, Entertainment Development Group (EDG)
  • Capitalising on the opportunities of implementing interconnected visitor experience in the attractions industry
  • Identifying rides and attractions that can be enhanced with visitor experience to increase repeat visitation
  • Developing exciting content to elevate interactivity and create immersive visitor experiences

Mr Thomas Kozlowski

Principal & Co-Founder
Entertainment Development Group (EDG)

12:00 pm - 12:30 pm Networking Session

12:30 pm - 1:30 pm Break

2 rotations @ 45 minutes per rotation



1:30 pm - 3:00 pm IPs and Content Localisation for Successful Attractions Development in Asia
Mr Phil Royle - Director of Development & Operations, Legoland China

·        Gaining an understanding of region-specific preferences and expectations keeping in mind cultural differences and nuances

·        Identifying areas of IPs and content that can be used in its entirely vs. localisation to achieve the best investment ROI

·        Structuring project within local frameworks while staying true to overall vision, brand identity, values, and objectives


Mr Phil Royle

Director of Development & Operations
Legoland China


1:30 pm - 3:00 pm Adopting a Multi-Branded IP Approach for Sustainable Visitor and Revenue Growth
Mr Lennard Otto - Chief Executive Officer, IMG World of Adventures

·        IPs: Discussing how to align with business objectives and what works in attracting international and local visitors

·        Striking the right balance between international IPs and original IPs to build brand’s value proposition and market appeal

·        The importance of IPs in increasing emotional connections to support and drive change to consistent victor growth


Mr Lennard Otto

Chief Executive Officer
IMG World of Adventures


1:45 pm - 3:15 pm How to Effectively Restart your Business in the Wake of COVID-19


1:45 pm - 3:15 pm Edutainment: The Use of Data during COVID-19 to Engage Visitors and Resume Operations Successfully
Prof Dr Ger Graus Obe - Global Director of Education, KidZania


Prof Dr Ger Graus Obe

Global Director of Education

3:15 pm - 3:15 pm End of Day 1