03 - 04 April, 2019
Amara Sanctuary Resort Sentosa, Singapore

Conference Day One – Wednesday 3 April 2019

8:00 am - 9:00 am Morning Refreshment and Registration

9:00 am - 9:10 am Opening Remarks from the Chairperson

Zishan Amir - General Manager, Mega Adventure Singapore
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Zishan Amir

General Manager
Mega Adventure Singapore

9:10 am - 9:45 am Keynote: Planning, Developing & Operating Successful Attractions in Asia

Phillip J Whittaker - Chief Commercial Officer and CEO - ITPA, Themed Attractions Resorts & Hotels Sdn. Bhd
As one of Southeast Asia’s leading leisure and tourism groups, Themed Attractions Resorts & Hotels recognises the need to create sustainable value in their destination investments - whether it is KidZania, LEGOLAND® Malaysia or Desaru Coast. In this session, Phil will share strategies to effectively manage a diverse portfolio of amusement and entertainment centers.
 
  • Structuring the right development models to ensure sustainability and profitability
  • Assessing project economics and viability in Asia’s competitive attractions landscape
  • Taking a collaborative developer-operator approach from design, construction through to operations
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Phillip J Whittaker

Chief Commercial Officer and CEO - ITPA
Themed Attractions Resorts & Hotels Sdn. Bhd

  • Assessing the latest investment hotspots and growing market segments in Asia
  • Global trends and concepts: Evaluating relevance, appeal and viability for the Asian market
  • Ensuring successful attractions development in Asia: Exploring effective strategies spanning regulations, partnerships, financing, innovation and more 
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Phillip J Whittaker

Chief Commercial Officer and CEO - ITPA
Themed Attractions Resorts & Hotels Sdn. Bhd

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June Ko

Executive Director, Asia Pacific Operations
International Association of Amusement Parks and Attractions (IAAPA)

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Mario Centola

Vice President of International Operations and Development
Six Flags Development Company

10:35 am - 11:20 am Speed Networking & Morning Refreshment Break

11:20 am - 12:00 pm Case Study: Bringing to Life Cirque Du Soleil’s Micro Entertainment Destination in Southeast Asia

Martin Boudreau - President & Executive Producer of Parks & Hospitality, Cirque du Soleil
  • Behind-the-scenes on introducing a new family and hospitality entertainment concept that extends the Cirque du Soleil guest experience beyond the show
  • Offering a range of attractions, including circus workshops and activities for the guests
  • Updates on Cirque Du Soleil’s expansion plans in Southeast Asia
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Martin Boudreau

President & Executive Producer of Parks & Hospitality
Cirque du Soleil

12:00 pm - 12:40 pm Leveraging Modern Architecture and Space Planning to Enhance Visitor Experience

Lim Tit Meng - Chief Executive, Science Centre Board
  • Discussing the critical importance of thoughtful design for attractions and what to take into account such as activity mix, traffic flow and safety
  • Understanding the latest trends in layout, design and space planning that will enhance visitor experiences
  • Leveraging international best practices in commercial design and replicating the same for your attractions
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Lim Tit Meng

Chief Executive
Science Centre Board

12:40 pm - 1:45 pm Networking Lunch

In this section, participants will have the opportunity to participate in a discussion group of their choice. Exchange best practices, explore the latest trends & challenges, and more with regional developers and operators that are working in the same space as you.
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June Ko

Executive Director, Asia Pacific Operations
International Association of Amusement Parks and Attractions (IAAPA)

Focused Group Discussions

1:45 pm - 2:30 pm Group B: Family Entertainment Centers
Yue Weng Leong - General Manager, Kidzania Singapore
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Yue Weng Leong

General Manager
Kidzania Singapore

Focused Group Discussions

1:45 pm - 2:30 pm Group C: Museums, Art and Science Centers
Angelita Teo - Director, National Museum of Singapore
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Angelita Teo

Director
National Museum of Singapore

2:30 pm - 3:10 pm Case Study: Capitalising on the Rise of Edutainment: How Kidzania Created Integrated Learning Journeys to Deliver Enriching Experiences for Children

Yue Weng Leong - General Manager, Kidzania Singapore
  • Developing the right edutainment mix of fun and learning
  • Localising content and adapting it to the Singaporean culture and style
  • Collaborating and partnering with brands to empower, inspire and educate
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Yue Weng Leong

General Manager
Kidzania Singapore

3:10 pm - 3:40 pm Afternoon Networking & Refreshment Break

3:40 pm - 4:20 pm Creating Original Content and Brand IP to Engage Local Audiences

Miguel Pereira - CEO, Zoomoov
Creating Original Content and Brand IP to Engage Local Audiences 
 
·         Developing content with a vision of sustainable brand growth and scalability
·         Creating a brand identity and voice that resonates with your visitors
·         Designing immersive experiences and using theming to increase brand engagement and loyalty 
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Miguel Pereira

CEO
Zoomoov

4:25 pm - 5:00 pm Activating Winning Partnerships to Value-Add and Drive Visitor Footfall

Zishan Amir - General Manager, Mega Adventure Singapore
  • Exploring strategic partnerships with retailers, tourism boards etc. to provide value-added experiences
  • Working with partners to structure programs such as reward points, membership programs amongst others to expand visitor base and drive footfall
  • Synchronising marketing and promotion campaigns between partners to maximise results
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Zishan Amir

General Manager
Mega Adventure Singapore

5:35 pm - 5:45 pm Closing Remarks from Chairperson & Close of Conference Day One

Zishan Amir - General Manager, Mega Adventure Singapore
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Zishan Amir

General Manager
Mega Adventure Singapore