Conference Day One – Tuesday 2 June 2020
9:45 am - 10:00 am
Opening Remarks from the Chairperson
10:00 am - 10:40 am
OPENING PANEL DISCUSSION Evaluating the Impact of COVID-19 on Visitors and Global Attractions, Amusement and Entertainment Centres
Ms Sona Mazumdar -
Former Chief Partnership Officer,
KidZania
Mr Mario Centola - Vice President of International Operations and Development, Six Flags Development Company
Mr Himanshu Mehta - Director of Strategic Alliances & Sponsorships, IMG Worlds of Adventure
Mr Thomas Kozlowski - Principal & Co-Founder, Entertainment Development Group (EDG)
- What is the potential impact of COVID-19 on the market and what can the industry do to overcome this crisis?
- Discussing fast-tracking developments strategies and effective business contingency plans to reduce project delays
Mr Mario Centola
Vice President of International Operations and DevelopmentSix Flags Development Company
10:40 am - 11:20 am
Revolutionising your Attraction Activities with IoT-Enabled Tools to Transform Visitor Experience
Mr Phil Edgell -
President,
Vantage, A WhiteWater Company
- Exploring the areas of operations and visitor transactions to integrate IoT-enabled tools for a seamless experience
- Delving into the challenges of deploying IoT-enabled tools across your attraction activities
- Evaluating effective IoT-enabled solutions to uplift your attraction’s experience in the long run for greater sustainability
11:20 am - 12:00 pm
Innovation, Interconnected and Immersive: Delivering Exceptional End-to-End Visitor Experience
Mr Thomas Kozlowski -
Principal & Co-Founder,
Entertainment Development Group (EDG)
- Capitalising on the opportunities of implementing interconnected visitor experience in the attractions industry
- Identifying rides and attractions that can be enhanced with visitor experience to increase repeat visitation
- Developing exciting content to elevate interactivity and create immersive visitor experiences
12:00 pm - 12:30 pm
Networking Session
12:30 pm - 1:30 pm
Break
2 rotations @ 45 minutes per rotation
INTERACTIVE ROUNDTABLE DISCUSSIONS
ROUNDTABLE A
1:30 pm - 3:00 pm IPs and Content Localisation for Successful Attractions Development in Asia Mr Phil Royle - Director of Development & Operations, Legoland China· Gaining an understanding of region-specific preferences and expectations keeping in mind cultural differences and nuances
· Identifying areas of IPs and content that can be used in its entirely vs. localisation to achieve the best investment ROI
· Structuring project within local frameworks while staying true to overall vision, brand identity, values, and objectives
ROUNDTABLE B
1:30 pm - 3:00 pm Adopting a Multi-Branded IP Approach for Sustainable Visitor and Revenue Growth Mr Lennard Otto - Chief Executive Officer, IMG World of Adventures· IPs: Discussing how to align with business objectives and what works in attracting international and local visitors
· Striking the right balance between international IPs and original IPs to build brand’s value proposition and market appeal
· The importance of IPs in increasing emotional connections to support and drive change to consistent victor growth
