North America's Leading Digital Manufacturing Event
Julie Whitten
Vice President, Change Management & Communications Upstate Niagara CooperativeWith over 25 years of expertise in change leadership, marketing, and communications, Julie is a trusted and collaborative leader committed to helping clients navigate transformation and unlock their full potential. As Vice President, Change Management & Communications at Upstate Niagara Dairy Cooperative, she partners with executives to drive strategic alignment, organizational resilience, and meaningful results.
Known for her empathy, energy, and creativity, Julie has advised senior leaders across industries and moderated more than 300 high-impact broadcasts, each engaging audiences of over 3,000. She is also the voice behind Big Girl Panties Diaries—a bold, insightful blog series blending humor, honesty, and hard-earned wisdom to explore the messy intersection of personal growth and professional leadership.
Main Conference Day 2 - Thursday October 16
3:50 PM Closing Keynote: Got a Resistance Zoo on Your Hands? Here’s How to Lead It, Not Feed It.
Every transformation comes with its own Resistance Zoo: the skeptics, the saboteurs, the silent watchers. If left untended, these creatures can derail even the best-planned initiatives. In this session, you’ll learn how to recognize the different “species” of resistance, understand why they show up, and use practical strategies to turn pushback into progress. In this session Julie Ann will draw on her 25+ years experience in change leadership and her most recent work at Upstate Niagara Dairy Cooperative, where she partners with executives to drive strategic alignment, organizational resilience, and meaningful results. Leaders will leave with clear guidelines for taming resistance and channeling it into the momentum that accelerates change on the manufacturing floor.
Key Takeaways Will Include:
1. Name the Animals – Spot the common types of resistance and the behaviors that define them.
2. Handle With Care – Apply tailored tactics to calm, coach, or redirect each type.
3. Lead the Herd Forward – Turn skeptics into allies and use small wins to build large-scale adoption.
Check out the incredible speaker line-up to see who will be joining Julie.
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