North America's Leading Digital Manufacturing Event

October 14 - 16, 2025 | Hilton Chicago - Oak Brook Hills Resort

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Sponsorship Opportunities

Martin Gonzalez

Senior Manager, Refining Technology bp Fuels & Low Carbon Technology BP

Dr. Martin R. Gonzalez holds the role of Senior Manager for Refining Technology at bp. Marty has been with bp for nearly 30 years, holding individual and team leader roles in applied research, operations, process design, capital projects, and commercial optimization, and digital innovation. Having spent the last several years developing and deploying digital technology, Marty is responsible for several of the machine learning and AI products that today support decisions within bp’s operations. He also serves as a trustee with the AI Applied Consortium, for which he advises technology development for the energy, chemicals, and utilities working group.

Main Conference Day 1 - Wednesday October 15

2:10 PM Causal Inference, Forming A New Language for Confident Decision Making

What if you could cut through the noise to uncover the root cause of a problem in any domain? That’s the promise of Causal AI: moving beyond reaction-based operations to confident, proactive action. This session explores how Causal AI can empower connected workers to make faster yet more defensible decisions by weaving together layered context, expertise, and data into a stronger foundation of understanding at every stage of operation.

How Causal AI captures collective intelligence by integrating external knowledge and internal expertise with data
Enabling self-serve exploration for workers to quickly diagnose root causes
Why causal models are use-case blind and support rapid innovation across organizational silos
Practical strategies to apply and integrate Causal AI into existing process workflows

Main Conference Day 2 - Thursday October 16

11:30 AM Panel: Cutting Through the AI Noise to Build What Matters: Navigating the Crowded AI Landscape & Driving Innovation at Speed and Scale

AI is everywhere, in every sales pitch, boardroom conversation, and strategy document. But as vendors flood the market, how do organizations separate signal from noise? This panel brings together seasoned industry leaders and innovation experts to unpack what actually works, what to ignore, and how to move at the speed of innovation without sacrificing trust or impact.

Check out the incredible speaker line-up to see who will be joining Martin.

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