Samuel Parra

Samuel Parra

NA Manufacturing Integration Leader BASF

CWM Summit Day Two - October 15, 2026

2:00 PM Panel: Driving Business Value Through Strategic, ROI‑Focused Technology Investments

Manufacturers are under increasing pressure to justify every technology investment with clear, measurable business impact. With budgets tightening and digital options expanding, leaders must prioritize initiatives that deliver real operational value rather than chasing trends or isolated pilots. This panel explores how organizations evaluate opportunities, build disciplined investment portfolios, align technology with business outcomes and ensure that digital programs consistently generate ROI. Speakers will share practical lessons on value targeting, governance, scaling and the cultural shifts required to turn technology investments into sustained performance gains.

• Identifying high value opportunities by linking technology investments directly to operational, financial and customer outcomes
• Building disciplined evaluation frameworks that prioritize use cases with clear ROI potential and measurable impact
• Aligning digital initiatives with enterprise strategy, plant priorities and cross functional needs
• Scaling successful pilots into enterprise programs that deliver consistent value across sites and regions
• Strengthening accountability and adoption so investments translate into real improvements in productivity, quality and reliability

Check out the incredible speaker line-up to see who will be joining Samuel.

Download The Latest Agenda

In Partnership With:

IQPC Corporate

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