North America's Leading Digital Manufacturing Event

October 14 - 16, 2025 | Hilton Chicago - Oak Brook Hills Resort

2025 Event Schedule

Sponsorship Opportunities

Samuel Parra

NA Manufacturing Integration Lead BASF

Main Conference Day 1 - Wednesday October 15

1:40 PM Connected by Data: Building a Unified Information Ecosystem for Smarter Operations

In this session, Samuel will explore how BASF is redefining the connected worker by focusing not just on devices, but on data accessibility and integration. He’ll share how centralizing information across maintenance, quality, and production systems is transforming decision-making and operational efficiency.

Moving beyond devices: redefining “connected” as access to unified data
Implementing digital logbooks and MES to eliminate data silos
Real-world benefits from AI tools.
Challenges in change management and adoption across global sites

Check out the incredible speaker line-up to see who will be joining Samuel.

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