AI is reshaping marketing today, but while the potential is massive, many teams are still figuring out how to move from experimentation to execution. This panel brings together marketing leaders, data & AI experts to unpack where AI is delivering real results, and where the risks and roadblocks lie. From content generation and media buying to predictive analytics and personalisation, discover what’s driving measurable impact in 2025.

• Proven use cases where AI is improving efficiency and ROI in marketing workflows
• Key considerations for selecting, testing, and scaling AI responsibly
• How to balance automation with brand authenticity and creative control
• Frameworks for upskilling teams and building AI-ready marketing orgs

Great marketing teams in 2025 are structured for agility, continuous learning, and rapid innovation. As roles evolve and boundaries blur, cultivating a culture of creativity, expertise and resilience is key to staying competitive. Organisations must rethink how they hire, upskill, and empower talent to keep pace with today’s speed of change. Join our experts to discuss how they are building and maintaining successful marketing functions for the future.

• Restructuring teams to enable cross-functional collaboration and decision-making
• Investing in continual training to maintain a future-ready workforce
• Redefining roles to blend strategic, analytical, and technical skillsets that suit the needs of internal and external stakeholders