Did you know personal voices carry 8x more impact than brands alone? NAB does - join Tahlia Rio as she unveils NAB’s bold strategy to become Australia’s most customer-centric organisation. Discover how NAB colleagues are being empowered to live and share the brand every day, turning strategy into culture, and individuals into authentic brand ambassadors – because brand strategy alone won’t cut it in 2025.

• Empowering employees to be authentic advocates of NAB’ culture and values – underpinned by customer centricity
• Aligning culture with strategy is key to making the brand real
• Creating the necessary tools and resources to build a team of engaged ambassadors (aka empowering our colleagues to self-serve and elevate their personal brands online)

Measuring success

• Awareness > segment with our content on LinkedIn, careers site etc.
• Top-of-funnel health > increase in applications particularly from diverse prospect candidates
• Thought leadership: growing the networks of our colleagues