The Marketing Stage

SSOW Europe

The Room For Marketers Who Drive Change

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Want to stay ahead? Start here.

The Marketing Stage brings together senior marketers tackling the same challenges you are - building stronger brands, smarter strategies and high-performing teams.

Expect meaningful conversations, unexpected ideas and a network that lasts well beyond the event. Passes are limited and subject to approval - request yours today.

REQUEST YOUR TICKET TO THE MARKETING STAGE

Meet Our Powerhouse Speakers

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Featured Case Studies

Standout Sessions

NAVY HEALTH'S REBRAND: REDEFINING PERCEPTION AND ALIGNING BRAND EXPERIENCE TO UNLOCK GROWTH AND BECOME THE DEFENCE INDUSTRY'S #1 INSURER

Navy Health faced a familiar challenge: the perception that its cover was only for Navy personnel. To expand into the broader defence community, a bold visual rebrand was key. In this session, Adam Dixson unpacks how the team repositioned the brand, gained board support and launched a new identity to drive broader market appeal.

You'll Learn:

• Rebranding to better align with business strategy and unlock new growth opportunities
• Exploring the psychology of colour to match the hallmarks of the brand experience
• Maintaining differentiation from competitors
• Managing risk to retain loyalty from existing Navy-aligned members

Adam Dixson, Chief Marketing Officer, Navy Health

WHAT MAKES A GREAT MARKETING TEAM IN 2025? EXPLORING THE EVOLUTION OF THE MARKETING FUNCTION IN AN AGE OF RAPID CHANGE

Marketing teams in 2025 need agility, continuous learning and rapid innovation to stay competitive. As roles evolve and boundaries blur, organisations must rethink how they hire, upskill and empower talent to keep pace with change. Gain insights on how successful marketing functions are being built and maintained for the future.

You'll Learn:

• How restructuring teams enables cross-functional collaboration and faster decision-making
• Why investing in continual training is essential for a future-ready workforce
• How redefining roles blends strategic, analytical and technical skills to meet diverse stakeholder needs

Sarah Addis, General Manager - Marketing, Communications & Digital, Basketball Victoria

THE BOWENS JOURNEY - TRANSFORMING A 130-YEAR-OLD BRAND INTO A DIGITALLY-SAVVY ORGANISATION

Bowens has been a trusted name in Victoria’s building industry for 130 years, but its eCommerce journey began just four years ago. Gain insights into how marketing has driven this digital transformation to position Bowens as the #1 brand for builders.

You’ll Learn:

• How building relationships with builders fuels content creation and supports their businesses
• Strategies for evolving with the industry to futureproof the organisation
• Maximising sponsorship and partnerships to grow valuable data
• Leveraging tools to maintain a lean yet highly productive marketing function

Mairaid Laskey, Senior Marketing Manager, Bowens

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Key Themes

Key Themes for The Customer Show: The Marketing Stage