The Global State of Game Publishing & Marketing 2025 Industry Report is now available for download.

The gaming industry is evolving fast—rising costs, changing player behaviors, and shifting revenue models are forcing publishers and marketers to rethink their strategies. This report delivers the critical insights you need to stay competitive, from unlocking new revenue streams and optimizing game marketing to leveraging data-driven decision-making and fostering loyal player communities. Learn how top studios are adapting to industry shifts and how you can apply these strategies to maximize growth and profitability. Highlights include:

• The Rise of Self-Publishing & Cross-Platform Play – How indie developers and major studios are leveraging digital platforms to reach a global audience.
• Marketing & Monetization Trends – The growing role of influencer partnerships, digital-first marketing strategies, and innovative revenue models like live-service gaming and subscriptions.
• Community & Player Engagement – Why building strong player communities, integrating user-generated content, and ensuring safety are now industry priorities.
• Data-Driven Publishing & Game Optimization – How studios are using real-time analytics to enhance player retention, improve monetization, and balance in-game economies.
• The Future of Revenue Models – A deep dive into live-service games, boxed purchases, microtransactions, and hybrid monetization strategies.

Download your complimentary copy now to gain valuable insights into the future of game publishing and marketing >>

What does it really take to build healthy, collaborative relationships in today’s game publishing & marketing ecosystem? We sat down with three industry leaders - Kenton Fletcher (Behaviour Interactive), Joel Edström (The Gang), and Arnaud Richard (TinyBuild) - for an unfiltered conversation on what’s working, what’s breaking, and what’s coming next. From creative risk to platform strategy, this is the real talk studios need right now. Inside the piece:

• How indie vs AAA studios require radically different support models
• Why communication beats control (and what happens when it doesn’t)
• The truth about data: when to trust it, when to ignore it
• How AI and platform shifts are redefining publishing strategy
• Why grit and clear accountability still outperform any trend

These aren’t just quotes - they’re field notes from the people shaping what’s next. And if you’re headed to the Game Publishing & Marketing Summit 2025, consider this your pre-game briefing. 👉 Download the full interview collection below