Chair Opening Remarks

See how accomplished studio leaders are approaching publishing, marketing, and community engagement strategies to collectively define the player experience and ultimately influence long term retention. As topic specialists, the panellists will discuss the tried-and-true methods that keep their studios agile in an ever-evolving market such as:

• Strengthening player attraction by aligning brand and marketing with audience expectations.
• Implementing publishing strategies driven by player data and developer collaboration.
• Building lasting loyalty by engaging communities in real time and feeding insights back into development.

• Join in to hear experts expand upon how community data can inform strategic decisions based on gamer interests and lean into how leading studios are proving community value, beyond just revenue. Panellists will discuss best practices for enhancing player interactions, ensuring community satisfaction tracking and interpreting metrics by:
  • Identifying key community metrics that matter most for engagement.
  • Translating data insights into actionable improvements or additions to community strategies.
  • Refining community management approaches based on measurable outcomes.