THE WORLD'S ONLY EVENT DEDICATED TO
TACKLING THE MULTI-PLATFORM CHALLENGES OF
GAME PUBLISHING AND MARKETING

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Max Métral

BI and Analytics Director Activision Blizzard

Conference Day 2 - 9th September 2026

4:40 PM Closing Panel – Legacy in Motion: Strategies for Sustained Success in Modern Games

This panel brings together industry veterans to explore what it truly takes to maintain long term success in a fast moving and highly competitive games market. Speakers will examine how studios can stay resilient amid economic shifts, keep players engaged over time, and adapt to emerging trends such as user generated content. Attendees will gain practical insights into:

Finding the balance in listening to the player voice and following core business strategies, while navigating competitive pressure.
Homing in on the marketing KPIs that identify revenue growth opportunities.
Leveraging engaging IP to shape identifiable brand narratives in and outside the game.

Check out the incredible speaker line-up to see who will be joining Max.

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