Effective quality assurance goes beyond testing - it starts with structured team organisation and strategic communication. This presentation explores how placing the right people in key positions fosters seamless collaboration, reduces errors, and enhances overall product quality. We will dive into best practices for team structuring, role alignment, and communication frameworks that drive efficiency and innovation. Attendees will gain insights into how an optimised team dynamic leads to higher-quality outcomes in any project or organisation.

This session challenges the assumption that stronger technical skills alone lead to better QA outcomes. Using the testing pyramid as context, it explores where technical depth truly matters and where communication, judgement, and influence have a far greater impact on quality and your career power. It can be hard to justify the true need and benefit of the soft skills you may imagine can help with career development – this session will outline the ROI of these soft skills, and how you can visualise the impact they will have on your teams and personal growth. 

Working across QA with a wide range of independently operating studios can be both a blessing and a curse – it means diversity in culture, process and genre, but also can be difficult to establish a coherent mandate across the portfolio. One main learning that can be applied though, is the way in which QA demonstrates value within each of these studios – drawing on what works in some studios, and what doesn’t, is a knowledge pool that a broad portfolio can a produce.

Join this session to learn:

- How to balance autonomy with shared expectations?

- How central QA can influence, but also where it should step back to allow better culture within teams?

- How can QA be framed in risk and retention to present true value?

- What value presentations do not work with leadership?

Join this session to understand how delivery timelines are aligned to current capabilities. Carla and Jaques will present a realistic schedule based on existing tools and processes, outlining key milestones, dependencies, and resourcing assumptions in the absence of a new platform. Learn how to:

- Define a clear sign-off framework - establish what constitutes “final approval,” which stakeholders are required, and how quality assurance, testing, and documentation will be validated when short.

- Mitigate risks and maintain progress - highlight how communication and contingency planning will ensure smooth execution and prevent delays.

Choosing the right voice-over localization partner can have a direct impact on the player immersion and production timelines.
In this session, CD PROJEKT RED will walk through how they approach selecting voice-over localisation vendors in practice, looking at how they fit creatively and technically. Choosing the right partner can be key in setting the foundation and expectations to avoid any issues in production later on in the process.

- What is the role of localization in creating an inclusive community within different and new regions

- How can this scaling be done with growth in new regions, but with similar internal localization resource?

- What manual processes can be automated as initial easy wins?

- How has the community mission stayed at the forefront of game priority

The increasing need for localization quality to be delivered at speed has been impacting the ability for updates to include equal experiences across localized languages. One key area that can save teams time is ensuring that LQA tools are adapted to work with LQA teams in a more efficient manner. LQA teams need to evolve their tool skills in order to create workflow processes that can allow them to increase the speed and accuracy of their projects. Join this session to hear a story about the adaptation of existing tools, and how this can relieve some pressure from teams, and deliver better Localized gaming experiences. 

Join this session for best practices for building efficient voice over pipelines in game development - from script preparation to the delivery and integration of localised VO files. The session will also cover how to create and maintain pronunciation guides that support authentic, high-quality VO across multiple languages, including guidance for handling tricky terminology and lore specific names.

When you get into the middle of making a game, it is easy to lose track of the big picture – but how QA teams design something that can help all teams and remain on-track production schedules? Join this session with Doriane and Xavier, to understand how they turned bug data into a "QA Scorecard" that teams trust. The session will take a deep dive into QA empowerment, confidence in QA metrics, and the impact of technical health tracking on production strategy across our catalogue. A key tool to answer the universal question, ‘How is the build?’, with more confidence.

Frontier has gone from ad hoc automation experiments run by frustrated QA testers, to a more mature automation capability, embedded from pre-production, and supporting thousands of test runs. This session aims to explore how this happened, and most importantly, how Philip worked with his teams to motivate, and create a culture across departments that allowed this to happen. Join the session to hear some technical challenges in the process, how teams created better stability, and how the end product was teams that would not close down, even with financial issues.

AI technology in Localization is expanding from translation services, as there is a balance between the quality of this translation and the cost to correct vs the cost to translate traditionally. However, increasingly applications are being experimented with for workflows, for testing quality and supporting repetitive processes. The adoption will often depend highly on how well we communicate the true uses and culture around the adoption.

This panel will highlight how Loc leaders can position conversations around AI adoption, and how they can empower employees to take ownership of experiments, as well as which areas they wish to keep the focus on human craft.

This panel explores the strategic considerations behind choosing which languages to localize into, balancing market opportunity with operational readiness. We will discuss how to assess demand, prioritise markets, and use data to guide language selection, as well as how to evaluate the return on investment for localization efforts. Attendees will gain practical frameworks for aligning language choices with business goals, maximising impact while managing cost, and ensuring localization becomes a scalable part of their strategy.