Alex Pfluger

Associate Director of Data Analytics Second Dinner

Day 2 - Wednesday 29th April, 2026

9:00 AM Opening Panel Discussion – Evolving Expectations: Navigating Shifts in Live Service Audience, Definition, and Strategy

What once defined live service gaming is now being reimagined by changing player behaviors and market forces. This session explores the current state of live service games, the major shifts reshaping the industry, and how studios can adapt their models to stay relevant by:

Redefining what a live service game is, recognizing where the market is heading, and understanding how the audience demographic is diversifying.
Treating data as a foundational pillar across both in-game and internal studio strategies, with the overarching goal of enhancing the player experience.
Outlining strategies that allow you to monetize your game – such as in-game ads, subscription and D2C models – while keeping your players engaged and safe.

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda

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