Allison Baker

Development Director Electronic Arts

Day 1 - Tuesday 28th April, 2026

9:00 AM Opening Panel Discussion – Accelerating Content Creation: Quantity & Quality Control in Live Service Games

In the fast-paced world of live service gaming, getting fresh, engaging content to players is essential for retaining their attention, but how can studios maintain top-notch quality under pressure? In this session, panelists will discuss ways in which the live service player demographic is changing and what that means for the type, quality, and quantity of content players expect. Learn to adapt by:

Identifying your current core audience.
Balancing the quantity of content output, with designing a game that caters to a variety of player abilities.
Optimizing your studio’s technical infrastructure and team’s expertise to improve observability, the integration of player feedback, and reduce downtime and errors.

Check out the incredible speaker line-up to see who will be joining Allison.

Download The Latest Agenda

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